• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Oil Prices

If gas is so cheap, why do retail sales stink?

By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
January 15, 2015, 2:06 PM ET
Photograph by Bloomberg/Getty Images

Stocks are up modestly Thursday, following a four-day slump capped by a more than 1% decline in the Dow Jones Index on Wednesday. The market dip came on the heels of a Census report on retail sales that showed a big drop in spending by Americans in December.

So, where is the bounce the economy was supposed to get from cheap gas at the pump?

Some analysts argue that consumers have simply been pocketing the extra money they have been saving on gas, using it to pay down debt or bolster their savings. Others have a far gloomier story to tell.

Jim Bianco, president of Bianco Research, argues that falling oil prices is largely the result of a quickly slowing global economy and may not be an opportunity for faster growth here at home. He put together the following chart, which shows the relationship between the price of WTI crude and expectations for global growth:

Screen Shot 2015-01-15 at 11.11.36 AM

Here’s what Bianco has to say about the correlation:

The recent high in crude oil was $107 on July 23. It is now 58% off that high. Only two other declines were similar in magnitude, the 1986 collapse and the post-Gulf War collapse in 1991.

What is happening to crude oil is epic and historic. Moves of this magnitude are not random noise. Something changed to cause this to happen. This is what economists do not understand. They think this was either a random event or a supply glut even though none of the supply data supports this idea.

Bianco argues that the falling price of oil is simply the result of a quickly slowing global economy. But others aren’t so sure. Neil Dutta, head of economics at Renaissance Macro Research, writes in a note to clients that the decline in gas prices shouldn’t have been expected to effect retail sales in December, as his models show that consumer spending is affected by gas price changes only after about six months following the change in price. Therefore, “the tailwind from gasoline is more of a 2015 story than a 2014 one,” Dutta wrote on Wednesday.

Meanwhile, Jim O’Sullivan of High Frequency Economics, points out that Wednesday’s disappointing retail sales numbers come following several months of better than expected reports. In addition, O’Sullivan wrote in a note to clients Wednesday, “There is [no] basis for believing the weakness in December alone represents a change in the trend,” pointing out that in past years, December retail sales data has been unusually weak, “suggesting seasonal adjustment problems.”

O’Sullivan argues that consumer confidence has continued to strengthen, buoyed by falling gas prices. There’s no reason, in his view, to assume that yesterday’s retail sales numbers should be taken as a sign of a slowing U.S. economy.

The difference in these two views is likely a matter of emphasis. The driving force for falling oil is most likely general economic weakness abroad, but that doesn’t mean that some of the decline isn’t also because of increased energy production. And just because growth abroad is slowing, that doesn’t mean that this trend has to seriously crimp economic growth at home. In the U.S., exports account for about 13% of output, and most of those exports go to Canada and Mexico, two places that are not expected to underperform in coming months.

So while declining oil is probably a sign of global economic weakness, the U.S. economy may very well benefit from it in 2015.

Learn more about sinking oil prices from Fortune’s video team:

About the Author
By Chris Matthews
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Amy Hood
SuccessCareers
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
21 minutes ago
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
SuccessGen Z
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
By Sydney LakeMay 11, 2026
23 minutes ago
The widow of a man killed in a Florida mass shooting is suing ChatGPT maker OpenAI, claiming it ‘knew this would happen’
LawOpenAI
The widow of a man killed in a Florida mass shooting is suing ChatGPT maker OpenAI, claiming it ‘knew this would happen’
By The Associated Press and Jeff MartinMay 11, 2026
36 minutes ago
Poppi cofounder Allison Ellsworth
SuccessEntrepreneurs
Poppi cofounder maxed out credit cards and sold her car to fund the company—now, she’s a multimillionaire after a $1.95 billion sale
By Emma BurleighMay 11, 2026
39 minutes ago
American schools have been quietly killing recess to focus on test scores—and pediatricians are warning it’s a mistake
HealthEducation
American schools have been quietly killing recess to focus on test scores—and pediatricians are warning it’s a mistake
By Laura Ungar and The Associated PressMay 11, 2026
42 minutes ago
‘It’s here’: Google issues dire warning after catching hackers using AI to break into computers
AIGoogle
‘It’s here’: Google issues dire warning after catching hackers using AI to break into computers
By Matt O'Brien and The Associated PressMay 11, 2026
57 minutes ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
1 day ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
1 day ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.