Lexus has announced it will reveal three important vehicles between now and the New York show in the spring. The first shot over the hood is a concept Lexus revealed today at the 2014 LA Auto Show, the LF-C2. The sexy 2+2 roadster is a design-only statement (no performance specs were announced) that takes existing Lexus styling cues—L-shaped head- and taillights, a spindle grille and air intakes—to new heights of extreme. The LF-C2 will likely be polarizing, but no one will argue that its liquid-metallic paint is some of the finest ever to hit a show floor (Lexus applied a coat of silver under the paint and clear-coat).

I have not been a fan of Lexus’s look and feel, so the LF-C2 is a welcome and dramatic newcomer. The grille is so extreme it’s admirable and the extended headrests—fairings—are both alluring and aerodynically functional, a credible combination.

To underline Lexus’s desire to gain more and younger fans, the company has just launched three new models showing up at dealerships now: The RC coupe, its testosterone-drenched sibling, the high-performance RC F AND the NX crossover. I’ve driven only the RC F (which bears more than a passing sibling resemblance to the LF-C2)—and can vouch for its ferocious capabilities and eye-catching looks.

Lexus says no production announcement is going to be made anytime soon for the LF-C2, but the company is surely gauging interest and reaction. In the meantime, look to the Detroit and New York shows to see two important production-vehicle unveilings that will continue to prove—we hope—the company’s newfound passion for passion.