• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple moving aggressively into the corporate sector

Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
November 11, 2014, 10:22 AM ET
US-IT-NTERNET-TELECOMMUNICATION-APPLE
Tony Zhan checks out his new iPhone 6 Plus outside the Apple store in Pasadena, California on the first day of sale, September 19, 2014. The California tech giant has said more than four million pre-orders were received in the 24 hours after the sale of the new devices was announced. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)Photograph by Robyn Beck — AFP/Getty Images

Apple (AAPL) is embarking on its most aggressive expansion into the corporate sector, according to Reuters.

The technology giant is a hiring a dedicated sales force to talk with potential clients such as Citigroup (C), and is and working with a dozen or so developers, two sources familiar with its plans told Reuters.

The report said Apple hopes to offset a gradual deceleration in growth — highlighted by iPad sales that have declined three straight quarters — by expanding its footprint in the workplace.

Apple recently launched a partnership with IBM (IBM) to develop apps for corporate clients and sell them on devices. The maker of iPhones and iPads now plans to taken on sector leaders such as Hewlett-Packard, Dell, Oracle and SAP.

—Reuters contributed to this report.

About the Author
Fortune Editors
By Fortune Editors
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Frontier swoops in after Spirit fails while rivals cut capacity
North AmericaAirline industry
Frontier swoops in after Spirit fails while rivals cut capacity
By Siddharth Philip, Vivien Ngo, Allyson Versprille and BloombergMay 10, 2026
2 minutes ago
AI wins have Alphabet poised to become world’s biggest company
AIAlphabet
AI wins have Alphabet poised to become world’s biggest company
By Ryan Vlastelica and BloombergMay 10, 2026
14 minutes ago
Qatar sends first LNG shipment through Hormuz since war started
EnergyIran
Qatar sends first LNG shipment through Hormuz since war started
By Stephen Stapczynski, Weilun Soon and BloombergMay 10, 2026
23 minutes ago
Iran responds to U.S. ceasefire proposal, saying talks must focus on permanently ending the war on all fronts
PoliticsIran
Iran responds to U.S. ceasefire proposal, saying talks must focus on permanently ending the war on all fronts
By Jon Gambrell, Samy Magdy and The Associated PressMay 10, 2026
32 minutes ago
China may not offer breakthroughs when Trump meets Xi because Beijing is ‘working backward from our midterm elections’
AsiaChina
China may not offer breakthroughs when Trump meets Xi because Beijing is ‘working backward from our midterm elections’
By Will Weissert and The Associated PressMay 10, 2026
41 minutes ago
Shaky Iran war ceasefire tested again as drone hits cargo ship off Qatar coast while Kuwait and UAE repel drone attacks
PoliticsIran
Shaky Iran war ceasefire tested again as drone hits cargo ship off Qatar coast while Kuwait and UAE repel drone attacks
By Jon Gambrell, Samy Magdy and The Associated PressMay 10, 2026
55 minutes ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
22 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
The federal government must issue more debt than it expected as cash flow weakens, and 'the bond market is shouting'
Investing
The federal government must issue more debt than it expected as cash flow weakens, and 'the bond market is shouting'
By Jason MaMay 9, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.