• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EPA

Car fuel efficiency hits historic high with Mazda, Nissan leading way

By
Michael Casey
Michael Casey
Down Arrow Button Icon
By
Michael Casey
Michael Casey
Down Arrow Button Icon
October 8, 2014, 7:20 PM ET
<h1>Public perceptions: Loser</h1>
<strong>The Asian advantage</strong>

The revival of the U.S. auto industry is a popular topic, but the conversation tends to overlook some worrisome trends. After Ford and Chevy, the next five most popular brands during the month of June were Toyota, Honda, Nissan, Hyundai, and Kia. Together they sold 501,153 vehicles in June vs. 420,908 for Detroit's Big Two. When you look at passenger cars alone, the gap is even wider. Toyota sold more passenger cars than either Ford or Chevy in June, and combined, Asia owned 43.6% of the car market vs. 28.2% for America, including Dodge. With China now the world's largest single car market, the auto industry is tilting more and more to the East.
<h1>Public perceptions: Loser</h1> <strong>The Asian advantage</strong> The revival of the U.S. auto industry is a popular topic, but the conversation tends to overlook some worrisome trends. After Ford and Chevy, the next five most popular brands during the month of June were Toyota, Honda, Nissan, Hyundai, and Kia. Together they sold 501,153 vehicles in June vs. 420,908 for Detroit's Big Two. When you look at passenger cars alone, the gap is even wider. Toyota sold more passenger cars than either Ford or Chevy in June, and combined, Asia owned 43.6% of the car market vs. 28.2% for America, including Dodge. With China now the world's largest single car market, the auto industry is tilting more and more to the East.Photo: Tomohiro Ohsumi/Bloomberg via Getty Images

Automakers raised the fuel efficiency of their new models last year to record levels, according to the Environmental Protection Agency. But they still fall far short of President Obama’s goal 54.5 miles per gallon for cars and light trucks.

Vehicles averaged 24.1 mpg or a 0.5 mpg increase over the previous year, marking an improvement of nearly 5 mpg since 2004, according to data released Wednesday. Fuel economy for all vehicles has risen for eight of the past nine years while carbon dioxide emissions are at a record low.

“Today’s announcement points to the greatness of American ingenuity and the strength of our auto industry,” EPA Administrator Gina McCarthy said in a statement.

“Our report shows that today’s vehicles are saving Americans money at the pump while emitting fewer greenhouse gasses,” she said. “We are thrilled to see that manufacturers continue to innovate and are bringing technologies to improve fuel economy online even faster than anticipated.”

Japanese companies led the way, claiming the top four spots in fuel efficiency standards. Mazdas had the highest fuel economy at 28.1 mpg and lowest greenhouse gas emissions. Nissan, meanwhile, achieved the greatest improvement among all classes of new personal vehicles in the categories of fuel efficiency standards and greenhouse gas reductions.

“Reaching this point is a direct result of a dedicated company-wide effort to scrutinize every aspect of each new model to extract the most fuel efficiency possible,” said Pierre Loing, vice president, product planning, Nissan North America. “Our engineers and designers have worked hard to get us here, and we look to continuously improve fuel efficiency of our models to face the challenges of future regulations while surpassing customer expectations.”

Ford was the best performing American company with 22.2 mpg. Overall, SUVs, which long ago came to symbolize gas guzzlers, had the greatest improvement in efficiency standards of any class of vehicles.

The Obama Administration has made it a priority to improve the efficiency of cars and light trucks as part of its plans to combat climate change and reduce the country’s dependence on oil. It has vowed to double fuel efficiency standards 54.5 mpg by 2025 which it says would cut vehicle emissions in half. It also says it would save Americans $1.7 trillion in fuel costs and saving 12 billion barrels of oil.

The EPA credited the major auto makers for rolling out technology that resulted in greener vehicles, including including advanced gasoline engines and transmissions, vehicle weight reduction, lower tire rolling resistance, improvements in aerodynamics, diesel engines, more efficient accessories, and improvements in air conditioning systems. To help speed up technology developments, the Administration is also offering a range of incentives for electrical vehicles, plug-in hybrid vehicles and fuel cell vehicles.

The tougher government standards have been embraced by the industry and environmentalist alike, although the National Automobile Dealers Association has warned they would lead to job losses and add thousands of dollars to the price of a new car. Announced two years ago, the standards build on those that require American-made cars and light trucks to average 34.5 mpg by 2016.

About the Author
By Michael Casey
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

startup team smiles in front of camera
CryptoCryptocurrency
Exclusive: Megapot raises $5 million to create a crypto-powered global lottery
By Carlos GarciaMarch 26, 2026
3 hours ago
gas
Economyunemployment
Trump’s war in Iran is costing the U.S. economy 10,000 jobs a month, Goldman Sachs says
By Nick LichtenbergMarch 26, 2026
3 hours ago
Young woman looks at her computer looking stressed and holding a credit card
Economystudent loans and debt
Gen Z’s credit scores are cratering — and Trump’s student loan crackdown is the biggest reason why
By Tristan BoveMarch 26, 2026
3 hours ago
Water storage construction on the Meta data center site in Holly Ridge, Richland Parish, Louisiana.
AIEye on AI
Inside Meta’s chaotic AI boomtown in rural Louisiana
By Sharon GoldmanMarch 26, 2026
3 hours ago
iran war
Real EstateIran
How a war in the Middle East is hiking your mortgage rate in America
By Jake AngeloMarch 26, 2026
4 hours ago
Wealthy New Yorker on phone
SuccessBillionaires
New York is home to 154 billionaires. Together they’re worth $975.7 billion—and some of them are even making $2 million an hour
By Emma BurleighMarch 26, 2026
5 hours ago

Most Popular

C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
1 day ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
13 hours ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
1 day ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.