• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
New Energy

Why the EPA’s fight against climate change falls short

By
David Crane
David Crane
Down Arrow Button Icon
By
David Crane
David Crane
Down Arrow Button Icon
June 5, 2014, 5:00 AM ET

If you believe, as I do, that addressing climate change is the single greatest challenge of our time, then you have to be pleased–or at least relieved–that the U.S. government this week finally proposed a rule to reduce greenhouse gases from existing fossil fueled power plants–our single largest source of emissions.

The proposed rule is certainly significant, but in many ways it achieves less and provokes more uncertainty than initially meets the eye. The headline the government seems to want you to read is “30% reduction by 2030,” measured from a 2005 baseline. Why 2005? It was a year when there were particularly high levels of greenhouse gas emissions, since the U.S. economy was humming and natural gas prices soared so coal plants ran flat out. In other words, 2005 sets an artificially high baseline for many states. But this fuzzy math, which seems somewhat akin to backdating options in the corporate world, significantly overstates the expected carbon reduction from where we are now and could have disproportionately negative impacts on states like Texas that have had the audacity actually to grow their economies since 2005.

The proposed rule’s other noteworthy element is the enormous weight that the U.S. Environmental Protection Agency places on the crutch of substituting natural gas for coal for power generation purposes. Pushing the electricity system in certain parts of the U.S. from its current fuel diversity to extreme dependence on natural gas is an enormous mistake economically, strategically, and environmentally. Trust me on this, maintaining the fuel diversity of the American electricity industry is essential to keeping our lights on and our houses warm. Instead of killing coal and doing too little to replace our nuclear fleet, the Obama administration should be incenting the flow of more resources to plants that capture carbon; coming up with more effective ways to at least preserve the negligible carbon footprint of the 20% of our electricity production that currently is generated by zero-carbon nuclear plants and, of course, more solar on every building and over every parking lot.

With this rule, the Obama Administration seems intent on spending its remaining days and its diminishing political capital fighting the last environmental battle of the 20th century. The nation’s existing fleet of coal plants is very old–over 40 years on average–and is not being replaced with new coal plants. For economic rather than environmental reasons, natural gas is pushing coal out of the power industry already. If the EPA succeeds at all with the new rules as proposed, the main result will be the retirement of aging coal plants a few years earlier than planned and their replacement with natural gas plants. This might win a battle for EPA, but will lose the war on climate change because it will simply displace one fossil fuel with another.

What we really need to win this war is a singular focus on building the clean energy economy of the 21st century, one that creates the path for an inexhaustible supply of clean energy generated domestically and distributed locally, clean transportation, intelligent conversion of waste to energy in our growing cities, and fresh water production from zero marginal cost excess renewable energy. Most importantly, we need to bring down the old regulatory structures so that we can vest in American consumers the right to pursue their own energy destinies rather than being force-fed energy from government-granted energy monopolies that sell the past rather than embrace the clean energy technologies of the future.

If you look at the sustainable objectives of our biggest and most respected consumer-facing companies, and their technological and financial capabilities, it is easy to see that corporate America stands ready, willing, and able to roll out this brighter, cleaner future. All the government needs to do is create an environment conducive to change.

You and I and the 300 million other American energy consumers are capable of making the smart decisions that will allow us to effectively control our greenhouse gas emissions and address climate change. Whether we elect to buy only renewable energy from our local electricity provider, choose to drive an electric car powered by clean energy, decide to install solar panels on the roofs of our homes and businesses or over the sea of parking lots dotting our urban and suburban landscapes, we are advancing in the right direction. A consumer-led movement, consisting of hundreds of millions of consumer choices, enabled by businesses offering compelling and sustainable products and services, will create an environmental and economic outcome result unprecedented in scale and unrivaled in the audacity of its ambition. Our success in creating that movement will determine the future of the planet.

David Crane is CEO of NRG Energy Inc.

About the Author
By David Crane
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

A federal judge weighing the future of a D.C. golf course doesn’t want to be Amy Poehler, but Trump might be interested as he remakes parks
PoliticsDonald Trump
A federal judge weighing the future of a D.C. golf course doesn’t want to be Amy Poehler, but Trump might be interested as he remakes parks
By Steven Sloan and The Associated PressMay 9, 2026
55 minutes ago
Trump sees ‘beginning of the end’ in Russia’s war on Ukraine as both sides agrees to his request for a 3-day ceasefire
EuropeRussia
Trump sees ‘beginning of the end’ in Russia’s war on Ukraine as both sides agrees to his request for a 3-day ceasefire
By Darlene Superville and The Associated PressMay 9, 2026
1 hour ago
Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
EconomyRussia
Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
By Jason MaMay 9, 2026
2 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
PoliticsSocial Security
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
By Jason MaMay 9, 2026
4 hours ago
Putin presides over Russia’s Victory Day parade without tanks, missiles and other heavy equipment due to threat of Ukrainian long-range drones
PoliticsRussia
Putin presides over Russia’s Victory Day parade without tanks, missiles and other heavy equipment due to threat of Ukrainian long-range drones
By The Associated PressMay 9, 2026
6 hours ago
Bahrain, which hosts the U.S. Navy’s Mideast HQ, arrests dozens with alleged links to Iran’s Revolutionary Guard
PoliticsIran
Bahrain, which hosts the U.S. Navy’s Mideast HQ, arrests dozens with alleged links to Iran’s Revolutionary Guard
By Adam Schreck, Samy Magdy and The Associated PressMay 9, 2026
6 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
1 day ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.