• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Skills nobody can take': Meet a 20-year-old with a 4.5 GPA who skipped college for technical school to land an 'AI-proof' career

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

China suffers another setback in effort to de-dollarize global finance as anchor in the greenback's dominance quietly exits Beijing's payment scheme

1

'Skills nobody can take': Meet a 20-year-old with a 4.5 GPA who skipped college for technical school to land an 'AI-proof' career

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

China suffers another setback in effort to de-dollarize global finance as anchor in the greenback's dominance quietly exits Beijing's payment scheme

‘TV everywhere’ in U.S. plays mostly (54%) on Apple devices

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 17, 2014, 4:14 PM ET
Google source logo
Add Fortune on Google for similar content.

Source: Adobe

FORTUNE — Apple (AAPL) dominates “TV everywhere” — a buzzword coined by Time Warner Cable in 2009 to describe the “authenticated streaming” concept pioneered a few years earlier by ESPN.

The pitch to viewers is simple: Pay your monthly cable or satellite TV bill, and we’ll let you watch our content on just about any device that has a screen and a connection to the Internet.

In a chart-packed publication issued Monday, the folks at Adobe (ADBE) Digital Index reported that 47% of legally streamed TV shows last quarter were watched on an iPhone, iPad or iPod. Add the 7% viewed on a Mac, and Apple’s share of the total streamed video market in Q4 2013 rises to 54%.

More details from Adobe:

TV Everywhere Stream Play Requests by OS/Device
iPad………28%
PC…………21%
iPhone…..14%
Android….13%
Mac………..7%
Other………7%
iPod……….5%
Gaming…..3%
Roku………2%

Note that the data are for the U.S. only; China is not included. Nor, apparently, is Apple TV.

Below: A Business Insider chart from last summer that puts the latest findings in context.



LINKS:

  • Adobe’s U.S. Digital Video Benchmark Q4 2013
  • Business Insider’s TV Is Dying, And Here Are The Stats That Prove It
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.