• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

6 cars from the 2014 Geneva Auto Show – and why they’re key

By
Doron Levin
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Doron Levin
Down Arrow Button Icon
March 7, 2014, 7:08 PM ET

BMW 2-Series Active Tourer

BMW is known for its sporty rear-wheel-drive and all-wheel-drive sedans. Its brand strength and reputation have made its cars strong sellers. Like any company, the German automaker must grow in order to prosper -- which is why it's risked image and reputation with its first front-wheel-drive model. The 2-series is more a multi-purpose vehicle (MPV) than a sedan and can carry five adults in comfort. Purists will be horrified, naturally, as BMW extends its lineup and tries to reach more of the mass market.

Nissan Juke

For the moment, Nissan's Juke with freshened styling is aimed at the European market, with no announcement as to when it will hit the U.S. When the car appeared three years ago it epitomized an innovative shape that was polarizing. Consumers approved. Sales rose from zero to 420,000 in 40 months, by Nissan's reckoning. A decision to spruce up and promote a new version in the U.S. would likely help the Japanese automaker's desire to catch and pass Honda in that market. Nissan's brass has been frustrated by its status as No. 2 Japanese automaker worldwide everywhere but the U.S.

Jeep Renegade

The small crossover segment is one of the hottest in the global automotive market, in terms of sales. Cars like the Kia Soul and Nissan Juke have paved a trail for this latest entrant, built by Fiat Chrysler Automobiles, the newly merged corporation based in the Netherlands. Renegade, based on the Fiat 500 architecture, will be assembled in the company's Melfi, Italy, plant. Four-wheel-drive will be an option, along with seven engine choices, including diesel. The U.S. version, slated to arrive by the end of the year, will get two engines -- with the eventual possibility of diesel. The Jeep name is one of FCA's most valuable assets: Watch for more vehicle variations to carry it.

Corvette Z06

General Motors (GM) wants the world to pay attention to its latest-generation Corvette -- and justifiably -- so it's introducing the high-performance version in Geneva. Critics and reviewers are awestruck by the new model. The supercharged V-8 version will offer an estimated 625 horsepower and 635 foot-pounds of torque. Many are saying the new 'Vette is the first that challenges European performance cars on their own terms -- and at a price many tens of thousands of dollars cheaper. GM recently announced it will withdraw its Chevrolet brand from Europe and concentrate efforts on Opel. That strategy doesn't include Corvette or Camaro, two sport models that will be sold separately. The question for GM will be whether sales justify the expense and effort, or, perhaps how soon.

Lexus RC F

Toyota's (TM) luxury division is challenging the BMW M4 and Mercedes-Benz C-63 AMG coupes with F versions. This model wraps a powerful V-8 generating 450 horsepower, in a highly expressive, near-cartoonish body. The most distinctive feature of the exterior is its massive, unforgettable grille. The rear features a speed-sensitive active spoiler. For some time, Lexus has been working on performance models that will sell in low numbers but give a halo to its more conventional luxury cars. Such efforts are required if Lexus expects to challenge the German luxury brands on a worldwide basis.

Peugeot 308 SW

The new hatchback from the French automaker, in the face of tough competition, has won "Car of the Year" honors at the show. It will never be seen on U.S. roads, Peugeot having exited from the market in 1991. But the 308 might turn out to be an important car in global terms because Peugeot is a fragile automaker in extremely weak financial condition. The company has just accepted a major investment from Chinese automaker Dongfeng, while reducing the influence of its founding family. With "Car of the Year" in its pocket, Peugeot sales in Europe might be energized just in the nick of time -- and Dongfeng may have found a diamond in the rough.

About the Author
By Doron Levin
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Current refi mortgage rates report for May 11, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for May 11, 2026
By Glen Luke FlanaganMay 11, 2026
33 minutes ago
Current ARM mortgage rates report for May 11, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for May 11, 2026
By Glen Luke FlanaganMay 11, 2026
33 minutes ago
Mortgage rates today, May 11, 2026
Personal Financemortgages
Mortgage rates today, May 11, 2026
By Glen Luke FlanaganMay 11, 2026
33 minutes ago
voters in line
EconomyElections
Forget the Rust Belt or the Sun Belt. The ‘Wired Belt’ may be the next frontier of American political power
By Jake AngeloMay 11, 2026
2 hours ago
Markets sell off as U.S.-Iran ceasefire plans go nowhere, leaving Trump with military options to reopen the Strait of Hormuz
EnergyIran
Markets sell off as U.S.-Iran ceasefire plans go nowhere, leaving Trump with military options to reopen the Strait of Hormuz
By Jason MaMay 10, 2026
9 hours ago
Mexican cartel armed with explosives launched from drones attacks rural communities, forcing 800-1,000 families to flee
North AmericaMexico
Mexican cartel armed with explosives launched from drones attacks rural communities, forcing 800-1,000 families to flee
By Megan Janetsky and The Associated PressMay 10, 2026
10 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
19 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
19 hours ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
21 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.