• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Tim Cook’s 2-week, $14 billion Apple buying opportunity

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
February 7, 2014, 12:56 PM ET

Click to enlarge.

FORTUNE — Tim Cook’s interview in Friday’s Wall Street Journal puts the attached Apple (AAPL) stock chart in a new light.

What looked to human day traders and computer algorithms on Jan. 27 like a signal to sell, Cook saw as a buying opportunity.

He was surprised, he told the Journal, that Apple’s share price fell 8% after the company turned in its Q1 2014 earnings and Q2 guidance.

But while the Street was shorting the stock, Cook’s people were in there snapping up shares — 26.7 million of them, by my calculation.

It puts into perspective the roughly 1 million shares Carl Icahn says he bought on Jan. 28. (See bar chart.)

Icahn, of course, is the corporate-raider-turned-shareholder-activist who’s been trying to shake some of Apple’s $159 billion holdings in cash and marketable securities out of the company’s coffers and into the hands of shareholders like him. His latest proposal comes up for a vote at Apple’s Feb. 28 shareholders meeting.

“Just bought $500 mln more $AAPL shares,” he tweeted on Jan. 28. “My buying seems to be going neck-and-neck with Apple’s buyback program, but hope they win that race.”

Cook told the Journal that he wants to be “aggressive” and “opportunistic” with Apple’s cash, but he has also made it clear that he will not be rushed. (See Apple’s Tim Cook to billionaire Carl Icahn: Step aside.)

“[We] want to be able to adjust for the long-term interest of the shareholders,” he said, “not for the short-term shareholder, not for the day trader.”

With its latest purchases Apple has now spent $40 billion of the $60 billion it had previously planned to spend by the end of 2015 buying back its own shares. Cook told the Journal that the company will have “updates” to that plan in March or April.

LINKS:

  • Apple Repurchases $14 Billion of Own Shares in Two Weeks.
  • Apple’s Tim Cook Discusses Emerging Markets and Plans for Cash (Interview)
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Targeted by Trump, Soros’ foundation answers with a $30 million bet on fighting antisemitism—and Islamophobia
Politicsphilanthropy
Targeted by Trump, Soros’ foundation answers with a $30 million bet on fighting antisemitism—and Islamophobia
By James Pollard and The Associated PressMay 13, 2026
2 minutes ago
Goldman sees an AI bottleneck that can’t be vide-coded away. Ford’s CEO warns it’s already a ‘full-blown’ crisis
EnergyData centers
Goldman sees an AI bottleneck that can’t be vide-coded away. Ford’s CEO warns it’s already a ‘full-blown’ crisis
By Nick LichtenbergMay 13, 2026
5 minutes ago
“I had to turn down President Obama” 
EuropePublicis Groupe
“I had to turn down President Obama” 
By Kamal AhmedMay 13, 2026
37 minutes ago
Scarlett Johansson
Successwork-life balance
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
1 hour ago
lloyd
AIAI agents
Lloyd Blankfein just put his finger on why even Goldman Sachs doesn’t trust AI agents
By Nick LichtenbergMay 13, 2026
1 hour ago
White House names former prison executive to become ICE acting leader
PoliticsDonald Trump
White House names former prison executive to become ICE acting leader
By The Associated PressMay 13, 2026
1 hour ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
20 hours ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
23 hours ago
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
North America
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
By Sasha RogelbergMay 12, 2026
20 hours ago
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
North America
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
1 day ago
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
2 days ago
Anthropic’s Daniela Amodei says entrepreneurs should go on vacation to road test potential cofounders—if they’re a drain, they’re ‘the wrong choice’
Success
Anthropic’s Daniela Amodei says entrepreneurs should go on vacation to road test potential cofounders—if they’re a drain, they’re ‘the wrong choice’
By Emma BurleighMay 12, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.