• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
Brainstorm Green

10 Questions: Todd Pedersen, CEO, Vivint

By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
February 6, 2014, 12:23 PM ET
Add Fortune on Google for similar content.

FORTUNE — When Todd Pedersen was 22, he dropped out of college at Brigham Young University to start his own company. What began as a marketing firm that worked with pest control companies quickly evolved into a home security business.

Pedersen saw additional opportunity in the realm of home automation, and, eventually, residential solar technology. His company, which came to be called Vivint, now offers all of these services for the home. Vivint’s energy management division operates under a power purchaser agreement with home owners. In other words, customers pay no money down to put panels on their roofs, Vivint uses the solar energy to become a power supplier, and the customer enjoys the benefit of a cheaper power bill every month.

Pedersen follows the philosophy that, “Green is good, but it has to be economically viable.” Pedersen, 45, lives and works in Provo, Utah. He spoke with Fortune.

1. Which alternative energy projects are you most excited about?

The only one I can really speak to is Vivint Solar. It’s a viable product. Solar is an incredible resource, and in North America it’s incredibly under-penetrated. There’s tremendous upside opportunity, and the way we’re deploying it, it’s affordable. We’re utilizing tax credit, but we’re also growing the capability to finance solar panels on houses and get the benefit of cheaper power. Most people didn’t have a choice before [because fitting a house with solar panels was expensive], but now the residential solar industry has come along, and companies like ours can provide better and better services.

2. What is the best advice you ever received?

When I dropped out of college, my parents were kind of upset. My dad drove down to Utah and asked me what was going on. I told him I had an interesting idea for a business. And these are very simple words, but my Dad said to me, “First, if you’re going to run a company, you have to provide the best service you possibly can for your customers. Second, you have to treat your employees like gold. And then three, everything else will work itself out.”

3. What would you do if you weren’t working at your current job?

I’d probably be trying to get a job here [at Vivint]. At some point, when I finish in the next 10 to 15 years or whenever I get tired, I’d like to teach business and entrepreneur classes.

4. What is your greatest achievement?

I think my greatest achievement is that I’ve had quite a bit of success from a business perspective. At the end of the day I realize that it’s just a job, and it doesn’t make me special, but I’ve tried to stay grounded through my business success. My company was valued at $2 billion, but I started in a trailer. I think I’ve maintained great relationships with the people I’ve worked with through the years. Those things at the end of the day are what really matter to me.

5. What is one characteristic that every leader should possess?

For me, I think it’s understanding the needs of the employee base. You can’t do anything without great people surrounding you and having them be motivated to set out and accomplish what you’re trying to accomplish. We have an incredible culture at our business, and I really care about the people I work with. I think you can force things to happen inside of an organization, but that isn’t lasting.

6. What is one goal that you would like to accomplish during your lifetime?

I’ve always wanted to climb Mount Everest, but I just don’t know if I’m going to get around to it. I love anything adventurous like that, but it’s a serious time commitment.

7. What daily steps do you take to promote sustainability?

I think from a business perspective, the thing that we’re doing is building one of the largest residential solar companies in the country. Solar is an every-single-day resource. I think last month we deployed 6.5 megawatts of solar power in North America.

8. What do you do to live a balanced life?

I’m probably as good as anyone at having a well-balanced life. A lot of it is scheduled between work and my wife and five children. My wife and I make sure that I make it to practices and games and performances and that kind of thing.

When I was early in my marriage, the first couple of years with my first two young children’s lives, I don’t really remember because I was so, so busy. I’ve been making more of an effort to stay focused on the family and turn the phone off for a couple of hours and pay attention to what’s here at home, because at the end of the day that’s what really matters.

The interesting thing about me is that when I’m home — and I try to come home at a decent hour — several nights a week, after my children have gone to bed, I have people come to my house to do work late at night. My wife is integrated into that and accepting of my being at home. She’d rather me be at home than at work.

I have kind of an odd schedule. I don’t go into work early every day. I get up with my children in the morning, take them to school, and I work out before I go to work. I usually get into the office around eleven [o’clock], then I work to six or seven, then usually from 10 to about one a.m.

9. What was your first job?

My grandpa was the mayor of Idaho Falls, and my first job was mowing lawns for the cemetery in junior high. I was employed by the city at the age of 13.

10. What is one unique or quirky habit that you have?

I wear a hat every day to work. They’re all Vivint brand.

More from Fortune‘s 10 Questions series:

  • 10 Questions: Mika Salmi, CEO, creativeLIVE
  • Ethan Brown, CEO, Beyond Meat
  • Shafqat Islam, CEO, NewsCred
  • Rao Mulpuri, CEO, View
  • David Hawkins, director of climate programs, NRDC
About the Author
By Chanelle Bessette
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

U.S. aircraft attack Iran in response to drone strike on cargo ship that Tehran called ‘ceasefire management’ as both sides wrestle for Hormuz control
PoliticsIran
U.S. aircraft attack Iran in response to drone strike on cargo ship that Tehran called ‘ceasefire management’ as both sides wrestle for Hormuz control
By Collin Binkley, Jon Gambrell and The Associated PressJune 26, 2026
2 hours ago
Red Lobster lost millions on its endless shrimp disaster. Shareholders say it was a ‘car crash’ designed to squeeze profits
LawRestaurants
Red Lobster lost millions on its endless shrimp disaster. Shareholders say it was a ‘car crash’ designed to squeeze profits
By Marco Quiroz-GutierrezJune 26, 2026
4 hours ago
Best Beef Organ Supplements (2026): Expert Tested and Reviewed
HealthDietary Supplements
Best Beef Organ Supplements (2026): Expert Tested and Reviewed
By Emily PharesJune 26, 2026
4 hours ago
Sam Altman and Donald Trump.
AIOpenAI
OpenAI agrees to stagger rollout of its most powerful model to only Trump-approved customers
By Eva Roytburg and Beatrice NolanJune 26, 2026
5 hours ago
gr
PoliticsElections
Anthropic and OpenAI waged a $27 million proxy war in a Manhattan congressional race. The winner told them both to get lost
By Sasha RogelbergJune 26, 2026
5 hours ago
Illustration of a bomb with the Bitcoin logo printed on it, against an orange background.
CryptoCryptocurrency
Bitcoin down 20% since May as Strategy fallout spooks investors
By Camila Grigera NaónJune 26, 2026
6 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
2 days ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
3 days ago
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
Economy
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
By Nick LichtenbergJune 26, 2026
18 hours ago
The bond market knows something about the $39 trillion national debt that Washington doesn’t
Economy
The bond market knows something about the $39 trillion national debt that Washington doesn’t
By Eva RoytburgJune 25, 2026
1 day ago
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
Economy
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
By Tristan BoveJune 25, 2026
1 day ago
Current price of oil as of June 25, 2026
Personal Finance
Current price of oil as of June 25, 2026
By Joseph HostetlerJune 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.