• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Why low inflation hurts the 99%

By
Sheila Bair
Sheila Bair
and
Preston Cooper
Preston Cooper
Down Arrow Button Icon
By
Sheila Bair
Sheila Bair
and
Preston Cooper
Preston Cooper
Down Arrow Button Icon
January 29, 2014, 10:00 AM ET

FORTUNE — When the Fed meets to decide its monetary policy on Wednesday, Jan. 29, we believe it should continue tapering its bond buying program and let interest rates rise. Why? Low interest rates and low inflation are having a negative impact on the vast majority of American families.

Those who argue for an aggressive monetary policy believe that the economy is still weak and needs to be juiced up. And why not as long as the economy remains below the Fed’s inflation target of 2%? By the Fed’s logic, an inflation target above 2% will help make sure the economy does not fall into deflation nor suffer from inflation.

Yes, accommodative monetary policy poses longer term inflationary risks, the quantitative camp argues, but it also produces near-term benefits to economic growth and job creation by making it cheap for households and businesses to borrow, which in turn will lead to increased consumption and business investment. Conversely, a more restrictive monetary policy will have a dampening impact on prices, with higher interest rates making it more expensive to borrow, thus reducing credit-driven demand.

MORE: Emerging market jitters: No, it’s not 1997 all over again

Yet, our experience over the past five years of extraordinary monetary accommodation challenges this conventional wisdom.

Notwithstanding $4 trillion of bond purchases, Main Street families have suffered substantial wage deflation. Improvements in the unemployment rate have been achieved primarily through people dropping out of the workforce because of age or frustration, not because new business investment is creating jobs.

As was the case prior to the 2008 subprime crisis, the risks of low interest rates can be seen not in consumer price inflation, but rather asset inflation. Prior to 2008, it was housing prices. Today, it is financial assets. This is wonderful news for the wealthiest segment of America, which owns the overwhelming majority of stock. But as we learned in 2008, asset price appreciation driven by the availability of cheap credit is not sustainable. Eventually, it will collapse.

The Fed continues to myopically look to the unemployment rate and “core” inflation (which excludes food and energy-huge components of any household budget) in making decisions on further quantitative easing and continuation of near-zero interest rate policies. Instead, they should be looking at the real-world impact of their policies on wage-earning families.

As you can see from the graph below, during the early and mid-2000’s, household income roughly kept pace with the Consumer Price Index (CPI), a broad measure of inflation. After the recession hit in 2008, however, a gap opened up between income and prices. Real household income, adjusted for inflation, has therefore declined since the recession.

The CPI inflation rate was approximately 1.5% in 2013, while core inflation was 1.7% — just below the Fed’s target. However, looking at consumer price inflation alone doesn’t truly capture the effect of price increases on American families. Instead of just looking at inflation, the Fed should consider the gap between income and inflation. And the gap is wide.

In 2012, nominal median income was only 1.7% higher than it was before the crisis, in 2007. (The Census Bureau has not yet released data for 2013.) Meanwhile, prices in 2012 had risen 8.5% from their pre-crisis peaks, for a spread of 6.8 percentage points. Therefore, the purchasing power of the average American family is still significantly below what it was before the crisis.

MORE: The benefits of planning really, really far ahead

Moreover, a large proportion of Americans remain unemployed or underemployed. The Bureau of Labor Statistics’ U-6 unemployment rate, which takes into account those who have been out of the labor force for a short time, as well as those who work part-time when they want to work full-time, stood at a whopping 13.1% last month.

It’s likely that many of these discouraged workers are living off their savings, which even low inflation is gradually eroding. These families do not have access to the red-hot stock market. Their money is in bank savings accounts which yield substantially less than the 1.5% inflation rate.

Given the unique circumstances of this still-sluggish recovery, the Fed should seriously consider revising its inflation target downward to 1% or even lower. That means tapering the third round of quantitative easing and allowing interest rates to slowly rise.

The monetary economist Milton Friedman once said that “inflation is taxation without legislation.” Unfortunately, that quote is far too close to reality for the many Americans still hurting in this recovery.

Fortune contributor Sheila Bair is the former chief of the FDIC and was recently appointed to the board of Banco Santander. Her son, Preston Cooper, is a financial journalist and economics major at Swarthmore.

About the Authors
By Sheila Bair
See full bioRight Arrow Button Icon
By Preston Cooper
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Gas prices at more than $6 a gallon are displayed at a Mobil station on May 04, 2026 in Los Angeles, California.
EconomyInflation
‘Americans are literally getting squeezed’: A top economist on why your wages are disappearing while the rich keep booking vacations
By Eva RoytburgMay 10, 2026
15 minutes ago
Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
1 hour ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
1 hour ago
nicole
MPWWealth
Meet Goldman’s athlete whisperer: the woman who stands guard against $1 billion of fraud targeting sports fortunes
By Nick LichtenbergMay 10, 2026
2 hours ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
4 hours ago
‘I lost more money than anybody in the history of capitalism!’: Remembering Ted Turner
C-SuiteFinance
‘I lost more money than anybody in the history of capitalism!’: Remembering Ted Turner
By Shawn TullyMay 10, 2026
4 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
22 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
18 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
24 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.