• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Jack Dorsey

Jack Dorsey on San Francisco’s inequality: It’s our responsibility

By
Miguel Helft
Miguel Helft
Down Arrow Button Icon
By
Miguel Helft
Miguel Helft
Down Arrow Button Icon
December 24, 2013, 8:26 AM ET
Jack Dorsey

FORTUNE — It’s been a busy week for Jack Dorsey, the co-founder and chairman of Twitter and CEO of Square. Last week, he revealed to Fortune that he decided to return 10% of his stake in Square to the company. On Monday, he joined the board of the Walt Disney Company (DIS). Fast-growing Square remains his main focus, and last week he discussed the company’s progress, as well as the growing complaints about the tech industry in San Francisco, with Fortune senior writer Miguel Helft. Here’s an edited transcript of that conversation.

What are the two or three most important things that Square has accomplished this year?

No. 1 is our people. We made some pretty massive hires this year. [Business Lead] Francoise [Brougher] came to us from Google and [Product Engineering Lead] Gokul [Rajaram] came to us from Facebook (FB). They’ve injected an excitement, enthusiasm and clarity into the company that you need at our phase of our growth.

Two is international. We went to Japan this year. If you ask any company, it’s the hardest market to enter into. We’ve learned a lot, which we will now apply to other markets.

Three is our product launches. We did Market with a team of 10 people in three months. It was our fastest growing product until the next one that we launched, which was Square Cash. They represent two very different audiences and two things that are fundamental to commerce: Giving a local business the ability to sell nationally with the flip of a switch and enabling anyone [transfer money] with two devices they already have in their pocket [a phone or a tablet and debit card].

MORE: The dumbest deals of 2013

Square Cash has a lot of competition from banks and other tech companies. What does Square bring to the table and how has it done?

We bring ease and simplicity to the table. It’s done very well. It the most viral product I think I’ve ever seen because everyone who receives cash has an opportunity to send it. It’s being used for real things because the ticket size is pretty massive. It’s not just $1, $2 or $3. At the beginning of the month we see this massive spike in usage because people are paying rent. They’re paying their roommates back for the rent check. They are paying the landlord directly. (Dorsey declined to say how many people are using Square Cash, but the company claims millions of dollars are being sent every week.)

When you launched Stand, an iPad point of sale system, you signaled you were going after larger merchants. Leaving aside your biggest partner, Starbucks, what is the profile of a Square merchant today?

We wanted to build a progression. So we started with the individual provider like a piano teacher, and we saw (San Francisco coffee house) Sightglass use it for everything. So we built a software register, but (merchants) were still using the card reader. Stand really solves the velocity of transactions problem. It allows people to go through a line very very quickly. Some businesses obviously fix the velocity problem by putting more of the independent readers everywhere. Some solve it at the counter. We wanted to make sure we have flexibility there. We are seeing someone like Blue Bottle that went from 5 stores (in San Francisco) and now it’s going to New York and wanting one system to combine all.

How important is it that you have those larger merchants?

It’s important to us that we are building a product that anyone can take off the shelf and start using it. We are not really optimizing for one particular size of merchant, and we don’t want to.

MORE: The real reason behind Amazon’s booming stock price

At the low end, there is now a lot of competition for mobile card readers. Has that affected your core business?

Not really. A lot of people put emphasis on the reader and not enough emphasis on the price and the availability of funds and the immediacy of funds. We have had folks who have tried the various other readers and then they realize, “I still have to go through this process, I still have to wait a week for my funds to be held, it’s a variable rate instead of one rate for all cards.” The fundamentals of the business are not necessarily the hardware.

Do you have plans to go public in 2014?

(Laughs) I was so happy when I never had to answer this question anymore for Twitter (TWTR). We always operate with discipline so we can make a choice of whenever is right for us.

Critics say tech companies like Twitter, Square, Google and others have heightened income inequality in San Francisco and made it harder for many others to live in the city. Do you think the focus is misplaced?

It is really disappointing and it weighs on everyone. I think the most important thing happening right now is there is a conversation about it. It’s become a national conversation. Our mindset here is we are going to act locally. One of the things that we did which I am very proud of is that every Friday at 11 am, we had a bunch of people, including me, go out and pick up trash around the neighborhood. There’s a lot more of that that we can do.

Do you think the industry has an obligation to address some of these issues?

Yes. I think there is a social responsibility that all companies have, and we certainly carry that torch.

Yet there is a sentiment out there that you’re part of the problem.

I think there are multiple problems going on. I think SF as a city has always minimized and constrained the amount of residential resources. I think the city is doing a lot of work to address that. As you address that, the scarcity falls down and the prices can travel down as well. That’s No.1.

No. 2, we are creating jobs and I think we have to be proud of that. I want to create more jobs in San Francisco. I want San Francisco to be a place that people want to live, and not just tech people and not just well-offs but everyone. This is a company where we train people to go upmarket. We want to see more of that.

It’s going to be on every company to figure out (what to do). And I definitely think it is a big role of government. As long as the conversation is happening, things are going to improve.

About the Author
By Miguel Helft
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
39 minutes ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
39 minutes ago
nicole
MPWWealth
Meet Goldman’s athlete whisperer: the woman who stands guard against $1 billion of fraud targeting sports fortunes
By Nick LichtenbergMay 10, 2026
2 hours ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
3 hours ago
‘I lost more money than anybody in the history of capitalism!’: Remembering Ted Turner
C-SuiteFinance
‘I lost more money than anybody in the history of capitalism!’: Remembering Ted Turner
By Shawn TullyMay 10, 2026
3 hours ago
UK moves warship to Middle East for potential Hormuz mission
PoliticsMilitary
UK moves warship to Middle East for potential Hormuz mission
By Ellen Milligan and BloombergMay 9, 2026
12 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
22 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
18 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
23 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.