• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

5 big rumors about Apple’s September event

By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
August 19, 2013, 5:00 AM ET
Add Fortune on Google for similar content.

FORTUNE — Fall holds different meanings for different people, but for many technorati, this September will likely see the unveiling of another all-new iPhone. Indeed, next month’s news may prove more newsworthy than years past if some of the speculation is right. Will Apple (AAPL) finally introduce a new, cheaper iPhone? Could the high-end model sport fingerprint-sensing technology? What else is in store?

Until Apple’s reported September 10 event, we’ll have to content ourselves with the rumors. Here’s a roundup of what the blogosphere is currently salivating over:

An all-new, cheap iPhone

Truth or misguided gossip? Analysts, pundits, and blogs have long talked about a new, “cheap” — largely dubbed in the press as the iPhone 5C — iPhone for over a year now. Last January, Topeka Capital Markets analyst Brian White told Fortune that there’s substantial market opportunity abroad in China for such a product, where the average consumer doesn’t have as large a discretionary income. More recently, Piper Jaffray’s Gene Munster suggested such a device would replace the older 4S model and possibly exclude software features like the voice-activated assistant Siri.

Fingerprint sensor

When Apple acquired fingerprint-sensor maker AuthenTec Inc. for $350 million last year, some wondered how such technology could find its way into iPhones, iPads and the like. KGI Securities argues the new high-end iPhone — let’s just call it the iPhone 5S — will integrate a sensor allowing users to potentially log in by simply pressing a finger to the screen. A security feature like that would prove even quicker, easier, and more secure than the current method of inputting a four-digit code.

Different colors

Once in a while, Apple likes to get colorful. (Look no further than today’s iPod Touch or iPod nano as proof.) The buzz around the crop of iPhones is that they may come in flavors other than black and white, which let’s face it, aren’t even technically colors, according to scientists. The 5C could come in an array of hues not unlike the Touch or nano; the 5S could expand to models with a gold frame.

A larger screen

When Apple announced the iPhone 5 last fall, Jony Ive, senior vice president of design, explained why 4 inches was a sweet spot: “By making the screen taller, but not wider, you can see more of your content but still comfortably use it with one hand.” But as devices from competitors bear out, there’s a large swath of users who prefer their smartphones screens
even larger
. To wit, although sales of Samsung’s 5-inch Galaxy S4 are lower than analysts expected, the company still sold 10 million units within a month of launch. In Apple’s case, reports claim the new iPhone — or at least one iPhone — may sport a screen between 4.5- to 5-inches.

New iPod Touch

Some bloggers are calling for the end of the iPod Touch entirely, but more likely than not, Apple won’t kill its iPhone-like music player any time soon. This May, Apple reported it had sold 100 million units since the Touch hit the market in late 2007. Clearly, demand for the device is still there, so chances are Apple will introduce a new Touch with slightly-beefed up parts inside, keeping in lockstep with the company’s oft-held tradition of tossing in a Jobs-ian “one more thing” toward the end.

About the Author
By JP Mangalindan
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Robert Shiller, professor of economics at Yale University
AIEconomics
Nobel laureate economist warns AI jobs apocalypse fears could become a self-fulfilling prophesy
By Eva RoytburgJune 27, 2026
2 hours ago
dr
Commentarydisruption
The uncertainty paradox: believe it or not, today’s massive uncertainty creates the best conditions for disruptive growth
By James G. Naples, Wendy K. Smith and Scott D. AnthonyJune 27, 2026
3 hours ago
templet
Commentary250 Years of Innovation
This rural Maine factory made 100 million COVID swabs a month. Its CEO says manufacturing’s best days are ahead
By Timothy Templet and Virginia TempletJune 27, 2026
3 hours ago
The 30-year fixed mortgage was supposed to be predictable. Two costs quietly broke that promise
Real EstateHousing
The 30-year fixed mortgage was supposed to be predictable. Two costs quietly broke that promise
By Sydney LakeJune 27, 2026
3 hours ago
One in 10 Gen Zers want their boss to be replaced by AI—they’re already being polite to ChatGPT just in case
SuccessGen Z
One in 10 Gen Zers want their boss to be replaced by AI—they’re already being polite to ChatGPT just in case
By Orianna Rosa RoyleJune 27, 2026
3 hours ago
Photo of Elon Musk
C-SuiteElon Musk
‘Don’t look at the résumé’: Elon Musk admits he’s ‘fallen prey’ to flashy credentials and says conversation matters most when hiring
By Jacqueline MunisJune 27, 2026
3 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
2 days ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
3 days ago
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
Economy
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
By Nick LichtenbergJune 26, 2026
1 day ago
The bond market knows something about the $39 trillion national debt that Washington doesn’t
Economy
The bond market knows something about the $39 trillion national debt that Washington doesn’t
By Eva RoytburgJune 25, 2026
2 days ago
Current price of oil as of June 26, 2026
Personal Finance
Current price of oil as of June 26, 2026
By Joseph HostetlerJune 26, 2026
1 day ago
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
Economy
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
By Eleanor PringleJune 26, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.