• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

7 beautiful hidden secrets in Apple iOS 7

By
JP Mangalindan
JP Mangalindan
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
July 1, 2013, 1:47 PM ET
Add Fortune on Google for similar content.

Motion-sensing controls

Soon, starting Siri could be as simple as turning one's head. One new iOS 7 feature buried in the Accessibility settings enables an iDevice to recognize users' head movements, according to blog 9to5Mac. Swiveling your noggin to the right for instance, can activate the home button, as well as cycle through rows of apps. These movements can also be used to perform other tasks, like adjust volume or open the Notifications Center. *Note: These third-party iOS 7 observations are based on developer builds and as such, are subject to change when the official consumer version arrives this fall.

A panorama that spins

Alongside iOS 6 last fall, Apple introduced panorama mode, which captures stills far wider than standard shots. iOS 7 now lets users view those entire paroramas on their iPhone's lock screen. Using the built-in gyroscope, the iPhone pans across the photo as the user moves and turns.

Messages subject to gravity

Messages are now subject to the laws of gravity -- or at least Apple's version. Text bubbles have been assigned their own sort of virtual weight, so when users scroll through them, they pull pull apart. When users stop scrolling, messages merge closer together again. Minor, but neat.

A subtle homage to Steve?

The "Add to Reading List" icon has been tweaked, too, from a pair of squared-off frames to circular eyewear. Some think it's a subtle nod to Steve Jobs, who favored the style.

A pervasive parallax effect

Though things are looking decidedly flatter for icons and apps, depth won't be an issue. This June, Apple offered a peek at how the iPhone's built-in accelerometer will be used to create a "parallax effect," manipulating several visual layers on screen to create a sensation of 3-D. Tilt that iPhone in different directions, for instance, and the home screen will shift perspectives.

Dial a number, see the background

Taking "transparency" to the next level, users will see their part of their iPhone's wallpaper as they dial a number.

All-new icons and design

London-born Jony Ive, Apple's Senior Vice President of Design, was reportedly not a fan of "skeuomorphism," the design philosophy that led to digital representations of real-world items in earlier version of iOS. So he skewed flatter and more translucent with iOS 7. That means new icons, including one for Voice Memos and a new look inside the app, too, shirking the vintage microphone imagery for a cleaner, minimal-looking graph.
About the Authors
By JP Mangalindan
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

U.S. aircraft attack Iran in response to drone strike on cargo ship that Tehran called ‘ceasefire management’ as both sides wrestle for Hormuz control
PoliticsIran
U.S. aircraft attack Iran in response to drone strike on cargo ship that Tehran called ‘ceasefire management’ as both sides wrestle for Hormuz control
By Collin Binkley, Jon Gambrell and The Associated PressJune 26, 2026
7 hours ago
Red Lobster lost millions on its endless shrimp disaster. Shareholders say it was a ‘car crash’ designed to squeeze profits
LawRestaurants
Red Lobster lost millions on its endless shrimp disaster. Shareholders say it was a ‘car crash’ designed to squeeze profits
By Marco Quiroz-GutierrezJune 26, 2026
8 hours ago
Best Beef Organ Supplements (2026): Expert Tested and Reviewed
HealthDietary Supplements
Best Beef Organ Supplements (2026): Expert Tested and Reviewed
By Emily PharesJune 26, 2026
9 hours ago
Sam Altman and Donald Trump.
AIOpenAI
OpenAI agrees to stagger rollout of its most powerful model to only Trump-approved customers
By Eva Roytburg and Beatrice NolanJune 26, 2026
9 hours ago
gr
PoliticsElections
Anthropic and OpenAI waged a $27 million proxy war in a Manhattan congressional race. The winner told them both to get lost
By Sasha RogelbergJune 26, 2026
10 hours ago
Illustration of a bomb with the Bitcoin logo printed on it, against an orange background.
CryptoCryptocurrency
Bitcoin down 20% since May as Strategy fallout spooks investors
By Camila Grigera NaónJune 26, 2026
11 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
2 days ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
3 days ago
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
Economy
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
By Nick LichtenbergJune 26, 2026
22 hours ago
The bond market knows something about the $39 trillion national debt that Washington doesn’t
Economy
The bond market knows something about the $39 trillion national debt that Washington doesn’t
By Eva RoytburgJune 25, 2026
1 day ago
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
Economy
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
By Tristan BoveJune 25, 2026
1 day ago
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
Economy
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
By Eleanor PringleJune 26, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.