• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Brainstorm Tech

Brainstorm Tech Spotlight: Aaron Levie, Co-Founder and CEO of Box

Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
June 27, 2013, 2:26 PM ET

FORTUNE — Fortune’s Brainstorm Tech Conference (July 22-24 in Aspen, Colo.) regularly brings together the best and brightest minds in tech innovation. Each week, Fortune will turn the spotlight on a different conference attendee to offer his or her own personal insight into business, tech, and entrepreneurship. This week, we asked Box co-founder and CEO Aaron Levie to answer 10 questions about his own education, the entrepreneurs he admires most, and industry advice for young entrepreneurs. His responses follow.

What was the last book you read?

My three most recent books are: Jack: Straight from the Gut (epic stories), Judo Strategy (how to kill the competition), The Ultimate Entrepreneur (epic stories on killing the competition).

What would you say to a group of young people looking to enter the tough job market?

Now is as good a time as any to start a company, and there’s an infinite amount of opportunity in the world today. Every product category is facing significant disruption by new technologies and services that bring better value to customers through more direct and simplified approaches. And if that doesn’t work out, we’re hiring.

What would you do if you weren’t working at your current job?

Doing something with 3-D printing, attempting to change our broken health care system using technology, or living in my parents’ basement.

What was your biggest missed opportunity?

The great thing about the technology market is new opportunities show up every couple of years, like clockwork. When you hit on something big, it only lasts for a couple of years max; and if you miss something big, you can always catch the next wave. Your job is to always be recorrecting so no opportunity is ever fully missed.

What was the most important thing you learned in school?

How backwards school is. We spend most of our time learning about what happened in the past, but so little time is spent teaching students how to build the future. This leads to people being great at rote memorization, but ill-prepared for creating progress and change in the world. We need to do a way better job at educating and training students for how drastically different our economy will look in just 10 years.

What business or technology person do you admire most? Why?

I’m a professional admirer — you can learn amazing lessons from watching what others have built, and how they’ve accomplished their missions.  Entrepreneurs like Jack Dorsey, Tony Fadell, and Elon Musk who design products and create businesses in historically staid categories; Marc Benioff, who has built a $22 billion company by re-writing the rules of enterprise software; and Larry Page and Jeff Bezos, who’ve focused on world-changing innovation as opposed to the incremental improvements we get from most blue chip tech companies. And, of course, Steve Jobs.

What technology sector excites you most?

I hear cloud computing is pretty hot right now.  The principles of the cloud — elastically scalable resources, simplification of complex technologies, and the democratization of software — extend to many industries that are now facing significant change and disruption: health care, manufacturing, financial services, and many more. We’re going to see an incredible increase in the velocity of business as everyone in the world can connect to partners, colleagues, clients, and suppliers instantly.

What do you do to live a balanced life?

I try and leave work by 2 A.M.

What is one characteristic that every leader should possess?

Remain deeply passionate about what they’re doing. Great businesses are built by teams that utterly love what they’re working on.

Is business school necessary for entrepreneurs?

If by “business school” you mean “reading Andy Grove’s Only the Paranoid Survive,” then yes.

About the Author
Fortune Editors
By Fortune Editors
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Donald Trump looks at FIFA President Gianni Infantino with the FIFA Peace Prize in front of them both.
North AmericaWorld Cup
U.S. hotels are calling the World Cup a ‘non-event’ and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
32 minutes ago
A second wave of Iran energy shocks is about to hit Asia and the wider world. Why aren’t markets reacting?
EnergyIran
A second wave of Iran energy shocks is about to hit Asia and the wider world. Why aren’t markets reacting?
By Angelica AngMay 12, 2026
33 minutes ago
Mortgage rates today, May 12, 2026
Personal Financemortgages
Mortgage rates today, May 12, 2026
By Glen Luke FlanaganMay 12, 2026
2 hours ago
Current refi mortgage rates report for May 12, 2026
Personal Financemortgage rates
Current refi mortgage rates report for May 12, 2026
By Glen Luke FlanaganMay 12, 2026
2 hours ago
Current ARM mortgage rates report for May 12, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for May 12, 2026
By Glen Luke FlanaganMay 12, 2026
2 hours ago
White Circle's founding team sat on a sofa.
AIfundraising
Exclusive: White Circle raises $11 million to stop AI models from going rogue in the workplace
By Beatrice NolanMay 12, 2026
3 hours ago

Most Popular

Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
16 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
2 days ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
2 days ago
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
Success
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
17 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
3 days ago
Current price of oil as of May 11, 2026
Personal Finance
Current price of oil as of May 11, 2026
By Joseph HostetlerMay 11, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.