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Today in Tech: Will Dropbox go public later this year?

By
JP Mangalindan
JP Mangalindan
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By
JP Mangalindan
JP Mangalindan
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February 15, 2013, 4:30 AM ET

Also: Randi Zuckerberg says her book will offer a ‘crazy’ look at Facebook’s ‘front lines.’ 

Dropbox is talking to banks about an IPO later this year [QUARTZ]

The focus on business users reflects the realities of which tech companies have done well since going public in recent years. Firms like LinkedIn, geared toward professionals, and security software firm Palo Alto Networks, which is for corporations, have performed better than their counterparts focused on consumers, like Facebook, Groupon, and Zynga. Last week, LinkedIn posted an 81% rise in revenue, while in December, Palo Alto reported a 50% revenue increase.

Randi Zuckerberg says her book will be a ‘crazy’ look at the ‘front lines’ of Facebook [THE ATLANTIC WIRE]

Taking the next logical step in her quest to gin up as much celebrity as possible for being related to the CEO of Facebook and not much else, Silicon Valley media “personality” Randi Zuckerberg is writing a memoir called Dot Complicated — and her deal with HarperCollins calls for yet another book after that. Following the failure of her Bravo show that not enough people hate-watched, she will move on to the writing phase of her life. Dot Complicated, which takes its title from the lesser Zuckerberg’s “modern lifestyle” newsletter, “will combine personal and professional insights for the digital age, from Zuckerberg’s years as Facebook’s marketing director to becoming a mother in 2011,” reports The Associated Press.

More cash for covers [THE WALL STREET JOURNAL]

VivendiSA’s Universal Music Publishing Group has struck deals with Maker Studios Inc. and Fullscreen Inc., two of the biggest “multichannel networks”—a new breed of digital entertainment companies that distribute, promote and sometimes produce videos specifically made for Google Inc.’s YouTube. Under terms of the deals, Universal will get an undisclosed percentage of revenue from ads that run alongside cover videos of the publisher’s songs on YouTube.

Elon Musk’s data doesn’t back up his claims of New York Times fakery [THE ATLANTIC WIRE]

Musk accuses Broder of thinking “the facts shouldn’t get in the way of a salacious story” (which is an odd choice of adjective for a car review) and “When the facts didn’t suit his opinion, he simply changed the facts.” Musk, who’s earned quite a following after the glowing media coverage of his impressive futuristic empire (he’s also the entrepreneur behind private space flight company SpaceX) saw his missive cheered along on Twitter, with some calling Tesla’s evidence “damning,” “amazing” and “powerful.” But do all the annotated charts, lines, and points prove Musk’s assertion that Broder staged his road trip to deliberately make the car run out of power? Let’s take a look.

How lightning tightens Apple’s control over accessories [THE NEW YORK TIMES]

One challenge, according to a person briefed on Apple’s plans who was not approved to discuss them publicly, is that the iPhone 5 is more fundamentally different from previous versions of the device than new models usually are  — introducing a different overall size and shape as well as an engineering change. At the same time, with Lightning, Apple has made it harder for companies to avoid working with its own licensing program. Both of these factors have slowed the production of accessories.

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