• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

After Sandy, a Seaport café fights to rebuild

By
Anne VanderMey
Anne VanderMey
and
Nicolas Rapp
Nicolas Rapp
Down Arrow Button Icon
By
Anne VanderMey
Anne VanderMey
and
Nicolas Rapp
Nicolas Rapp
Down Arrow Button Icon
December 7, 2012, 4:07 PM ET
Add Fortune on Google for similar content.

FORTUNE — Jacqueline Goewey returned to her South Street Seaport bakeshop, Made Fresh Daily, the morning after Hurricane Sandy pummeled New York’s coastline. When she arrived, she sidestepped a heavy trashcan that had toppled over on the front steps and shone her flashlight into the darkened shop. She saw devastation. Talking about it weeks later, tears still well in her eyes.

Furniture was strewn across the floor, along with homemade granola, dishes and utensils. All the café’s Ikea tables had inflated with salt water and were starting to buckle. Much of the kitchen equipment was ruined, including the countertops, and the drywall would have to go. A single Aerosoles shoe had washed in from the street and lay in the middle of the floor.

That day, Goewey began the process that many other New York proprietors have taken on in recent weeks, particularly in the hard hit South Street Seaport district. She started putting the pieces back together.

MORE: Torn apart after Sandy, the Seaport community comes together

Hundreds of small businesses have been hobbled by October’s super storm, which official estimates say cost $19 billion in public and private losses in New York City alone. Smaller companies are less likely to have comprehensive insurance to cover that damage, and they are often poorly equipped to weather a dramatic falloff in revenue from storm-related loss of business. Forced to shutter by loss of power and surging water, many stores won’t reopen.

But for those that have cobbled together the cash and resources to get their businesses up and running, the rebuilding process reads like a case study in resilience.

Before the storm, Made Fresh Daily was known for serving up healthy, organic baked goods, and locavore-friendly dishes like the Vermont ham & egg sandwich on a fresh buttermilk biscuit. Goewey often shops at the nearby New Amsterdam Market, — which Fortune profiled last week — for local produce and cider. The café is located in the heart of the South Street Seaport, a usually bustling neighborhood, where many businesses saw more than six feet of water surge into their properties. Generators still line the streets here, and some buildings have yet to regain power. On a recent afternoon, more restaurants were filled with construction crews than with actual patrons.

The night before Sandy hit, Goewey, her husband and her 7-year-old twins were forced to relocate from their apartment building near the café to a friend’s apartment uptown. When they got back, they found chaos.Christopher White, who owns the building,estimated it would probably take about a month to reopen the shop. White, an architect, was worried that supplies and construction crews would be overbooked in coming days. He told them they had to move as fast as possible.

MORE: Save the Seaport!

“From that day we started and we didn’t stop,” Goewey says. “If I stopped for a minute, I would be freaking out about trying to call FEMA, and trying to find another place to live. But you have to look down and just get through it, because if you stop and worry, you can’t get through the day.”



Over the next week, Goewey called in all the favors she could. Two dads from the nearby PS 397 Spruce Street School reinstalled her plumbing in exchange for pizza. Volunteers washed dishes, cake stands, and pans. Another father from the school drove her to Ikea in his SUV and hauled back replacement furniture. Her manager scraped the wet granola off the floor and pinned any salvageable paperwork and receipts to a magazine rack to dry them out. Goewey and crew threw out spoiled meat, produce and dry goods; they replaced the drywall and repainted the shop. She also let go of eight of her 10 employees. Most have found other jobs or are on unemployment.

White, the landlord, cut Goewey a deal on rent and she scraped together enough cash to pay the bills. “At least I hope it’s enough money,” she says. “The check hasn’t cleared yet.”



On a Sunday, 13 days after the storm hit, Made Fresh Daily was one of the first Seaport businesses back up and running. The opening was a triumph. “We’re going to get through this,” Goewey says. But the work still isn’t done. She owes “a lot of money” to Con Edison for outstanding bills, needs to replace a now-crusty MacBook Pro that fell into the saltwater during the flooding, and hopes a grant will come through so that she can hire back more employees and get back to full capacity.

For Goewey, the stakes of survival are high. “If I go down, I take a lot of people down with me,” she said, talking about her employees, plus her suppliers. Made Fresh Daily spends $150,000 a year on fruits and vegetables alone. Not to mention the disappointed customers.

MORE: Dispatch from a basement in the Rockaways

Help may be on the way. Small Business Administration chief Karen Mills, along with a group of elected officials, had a meeting in the café during a tour of the area, and there’s talk of getting grants to the businesses in the neighborhood. New York Mayor Michael Bloomberg recently announced an additional $5.5 million in matching grants for small businesses impacted by Sandy, bringing the price tag of city grants and low-interest loans so far to $45 million.

On a recent weekday around lunchtime, the shop smelled like chicken soup, and the strains of classic jazz tunes were interrupted only by the sound of the generators humming outside. A few regulars trickled in, including the owner of Pasanella & Son Vintners – a nearby wine shop also newly reopened. Goewey chatted with him about the challenge of drawing customers to a disaster zone. “Well, we’ll keep coming,” he told her as he left the store, coffee in hand.

Goewey is optimistic: “If it’s back to normal after the holidays. I can get through to that,” she says. “I’m taking it on faith that the neighborhood is going to come back.”

About the Authors
By Anne VanderMey
See full bioRight Arrow Button Icon
Nicolas Rapp
By Nicolas RappInformation Graphics Director
LinkedIn icon

Nicolas Rapp is the former information graphics director at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Getting past the pilot: Why so many AI test projects have trouble scaling
SuccessBrainstorm Tech
Getting past the pilot: Why so many AI test projects have trouble scaling
By Alexei OreskovicJune 24, 2026
7 hours ago
US says chemical maker Chemours will pay $450M in penalties and relief programs to three states to settle ‘forever chemicals’ case
EnvironmentEnvironment
US says chemical maker Chemours will pay $450M in penalties and relief programs to three states to settle ‘forever chemicals’ case
By The Associated PressJune 24, 2026
8 hours ago
A Viking ship named Havhingsten af Glendalough - the Sea Stallion of Glendalough -, the world's largest replica of a Viking warship, sets out 01 JUly 2007 from the Viking Museum in Roskilde, Denmark, on a voyage to Dublin in Ireland, where it is scheduled to arrive 14 August.
EuropeScience
1,000-year-old massive textile factory unearthed in Denmark—and it belonged to the Vikings
By James Brooks and The Associated PressJune 24, 2026
8 hours ago
‘Godmother of AI’ and tech entrepreneurs draw investors by pivoting from chatbots to ‘world models’ saying AI has to read the room, not just books
AIRobots
‘Godmother of AI’ and tech entrepreneurs draw investors by pivoting from chatbots to ‘world models’ saying AI has to read the room, not just books
By The Associated PressJune 24, 2026
8 hours ago
Trump’s Iran war provoked the Senate enough to get it to symbolically vote to curb his war powers for the first time
PoliticsDonald Trump
Trump’s Iran war provoked the Senate enough to get it to symbolically vote to curb his war powers for the first time
By The Associated PressJune 24, 2026
8 hours ago
‘We are in agony’: Today Show host Savannah Guthrie begs public for help as reports surface her missing 84-year-old mom might be dead
North AmericaMedia
‘We are in agony’: Today Show host Savannah Guthrie begs public for help as reports surface her missing 84-year-old mom might be dead
By The Associated PressJune 24, 2026
8 hours ago

Most Popular

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
23 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
23 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
15 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
16 hours ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.