• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

Marissa Mayer on God, family and Yahoo

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
November 28, 2012, 1:14 AM ET
Add Fortune on Google for similar content.
Mayer smiles onstage at the Fortune Most Powerful Women event in Palo Alto, CA, Tuesday night. (Photo by Don Feria/Getty Images for Fortune)

FORTUNE — In her first public interview since taking on the CEO gig at Yahoo, Marissa Mayeroutlined her priorities both inside and out of the company.

“I think that for me, it’s God, family and Yahoo—in that order,” said the new chief executive referencing the Vince Lombardi trinity. (Her first son Macallister was born September 30). Mayer spoke at a Fortune Most Powerful Women event, an invitation-only dinner in Palo Alto that took place Tuesday evening.

Since arriving from Google (GOOG) last July, Mayer has taken several steps to turn Yahoo (YHOO) around. She brought in a new chief marketing officer and heads of sales and HR, among other executives. She’s also made efforts to boost employee morale by instituting free lunches and handing out iPhones, Android devices and Windows-powered phones to staffers.

Yahoo has over 700 million users and plenty of popular products, including email and its sports and news sites. The company’s stock is up nearly 19% since Mayer took over last summer. But the 37-year-old CEO has a long road ahead, and has already said that a turnaround will take multiple years. To succeed in making Yahoo a “growth company” again, she’ll need to secure the company’s position as a leader in mobile apps and offerings–a tall order for a company that doesn’t own its own mobile browser, operating system or hardware.

MORE: Marissa Mayer: Ready to rumble at Yahoo

Unsurprisingly, Mayer is optimistic. “We have a terrific set of assets on the web–all the things people want to do on their mobile phone,” said Mayer. “The interesting thing is when you look at what people want to do on their phone, it’s mail, weather, check stock quotes and news. That’s Yahoo’s business. This is a huge opportunity for us because we have the content and all the information people want on their phones.”

The challenge now, said Mayer, is making it all easy to use on a mobile device–being that must-download app people want to get when they buy a new smartphone. Mayer has made it clear she wants Yahoo to develop more mobile expertise, and said the company would likely make more “acqui-hires” (a.k.a. acquisitions made purely for talent, not technology) of mobile companies in the future.

But Yahoo’s turnaround isn’t solely about mobile, she noted. For years, the Silicon Valley company has struggled with focusing its business. Previous CEOs have tried–and failed–to streamline Yahoo and solve its identity complex. “We really want to have a global suite of products that are truly excellent,” said Mayer, highlighting the popularity of Yahoo’s search, mail, news and sports pages–and in particular its Sports Fantasy site. The company’s fantasy football page was down recently (on a Sunday, no less!), which Mayer addressed jokingly, saying “Twitter was a little brutal that day.”

Mayer has also made it a priority to make Yahoo a fun place to work again. The Silicon Valley company has seen many executives departures and morale has suffered greatly over the last few years.

“The company’s been through a turbulent period and a distracting period,” said Mayer. “I want Yahoo to be the absolute best place to work, to have a fantastic culture. We’re working really hard right now to remind people about all the opportunities that are there.” Of course, that will likely take much more than free lunches and iPhones. But Mayer knows a thing or two about corporate culture–she spent the bulk  of her career at Google after all.

The key to getting it all done, according to Mayer, is “ruthlessly” prioritizing.”That’s one of the reasons I haven’t been talking [to the press],” said Mayer. “And I will go back to not talking after tonight.”

[cnnmoney-video vid=/video/technology/mobile/2012/11/28/t-marissa-mayer-yahoo-mobile.fortune]

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Getting past the pilot: Why so many AI test projects have trouble scaling
SuccessBrainstorm Tech
Getting past the pilot: Why so many AI test projects have trouble scaling
By Alexei OreskovicJune 24, 2026
2 hours ago
US says chemical maker Chemours will pay $450M in penalties and relief programs to three states to settle ‘forever chemicals’ case
EnvironmentEnvironment
US says chemical maker Chemours will pay $450M in penalties and relief programs to three states to settle ‘forever chemicals’ case
By The Associated PressJune 24, 2026
4 hours ago
A Viking ship named Havhingsten af Glendalough - the Sea Stallion of Glendalough -, the world's largest replica of a Viking warship, sets out 01 JUly 2007 from the Viking Museum in Roskilde, Denmark, on a voyage to Dublin in Ireland, where it is scheduled to arrive 14 August.
EuropeScience
1,000-year-old massive textile factory unearthed in Denmark—and it belonged to the Vikings
By James Brooks and The Associated PressJune 24, 2026
4 hours ago
‘Godmother of AI’ and tech entrepreneurs draw investors by pivoting from chatbots to ‘world models’ saying AI has to read the room, not just books
AIRobots
‘Godmother of AI’ and tech entrepreneurs draw investors by pivoting from chatbots to ‘world models’ saying AI has to read the room, not just books
By The Associated PressJune 24, 2026
4 hours ago
Trump’s Iran war provoked the Senate enough to get it to symbolically vote to curb his war powers for the first time
PoliticsDonald Trump
Trump’s Iran war provoked the Senate enough to get it to symbolically vote to curb his war powers for the first time
By The Associated PressJune 24, 2026
4 hours ago
‘We are in agony’: Today Show host Savannah Guthrie begs public for help as reports surface her missing 84-year-old mom might be dead
North AmericaMedia
‘We are in agony’: Today Show host Savannah Guthrie begs public for help as reports surface her missing 84-year-old mom might be dead
By The Associated PressJune 24, 2026
4 hours ago

Most Popular

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
18 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
10 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
12 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
18 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.