• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

China suffers another setback in effort to de-dollarize global finance as anchor in the greenback's dominance quietly exits Beijing's payment scheme

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

China suffers another setback in effort to de-dollarize global finance as anchor in the greenback's dominance quietly exits Beijing's payment scheme

Halo: Microsoft’s $3 billion Xbox game

By
Kurt Wagner
Kurt Wagner
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
By
Kurt Wagner
Kurt Wagner
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
November 13, 2012, 5:59 AM ET
Google source logo
Add Fortune on Google for similar content.
Twelve years ago Microsoft bought Bungie, a small, Chicago-based maker of hard-core games. Outraged fans claimed its upcoming Halo game would be watered down. Not so much. After seven titles and 43 million copies sold, the Halo series it created is a profit machine. (Estimated at under $40 million, the Bungie buy is arguably Microsoft's most successful ever -- sales have reached an estimated $3 billion.) Here is a look at the massive moneymaker's evolution (and total sales). Halo Date: Nov. 15, 2001
Sold: 6.43 million Coinciding with the launch of Microsoft's first console, Halo: Combat Evolved sold 1 million units in just under five months, a record.

Halo 2

Date: Nov. 9, 2004
Sold: 8.49 million The midnight unveiling drew thousands of fans to stores. The company sold 2.4 million copies in the first 24 hours.

Halo 3

Date: Sept. 25, 2007
Sold: 11.6 million Revealed by a beaming Bill Gates at the E3 trade show in 2006, this became the most popular title to date.

Halo 4

Date: Nov . 6, 2012
Sold: 6.5 million* Microsoft's Xbox has begun to show its age. The company needs this title to be a hit and help drive crucial holiday sales.
About the Authors
By Kurt Wagner
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.