• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Consumers’ three biggest enemies

By
Nin-Hai Tseng
Nin-Hai Tseng
Down Arrow Button Icon
By
Nin-Hai Tseng
Nin-Hai Tseng
Down Arrow Button Icon
October 16, 2012, 3:41 PM ET

FORTUNE  — The good economic news is in: After the unemployment rate dipped below 8%, it seems consumers are feeling better about their prospects. They spent more than most economists expected in September — retail sales rose 1.1% from the previous month, the Commerce Department reported Tuesday. Though this signals that retailers in 2012 could certainly end on a high note, it doesn’t necessarily mean consumer spending (which makes up two-thirds of the U.S. economy) has turned the corner. Here are three reasons why.

Higher gas prices – The impressive retail bump might suggest consumers are feeling better about the economy. They spent more on big-ticket items, such as automobiles and iPhone 5s, but the rise was also largely driven by higher gas prices. Receipts at gas stations rose by 2.5%, reflecting higher prices paid at the pumps. Nationwide, gas prices averaged $3.79 on Tuesday, which is higher than the average $3.45 a gallon a year go. Analysts expect prices, particularly in California where costs have risen well over $4 a gallon, will start easing some after an idled refinery resumes production.

Chris Christopher, analyst with IHS Global Insight, says he expects prices to fall to an average of $3.37 a gallon by the end of the year. But even with the modest decline, that only puts costs around where they were a year ago – suggesting that prices won’t come down nearly as quickly as they have risen. Even so, the fact that the nation’s refineries are aging and there has not been one built since 1976 could nonetheless mean prices will be volatile.

High food prices – Unless you’re a hardcore vegetarian, expect to spend more on groceries next year.

The drought gripping more than half of the country means consumers can expect to pay 3% to 4% more for their groceries next year, the U.S. Department of Agriculture has estimated. Typically grocery price inflation averages about 2.8% a year, so even a 3% jump is a higher-than-normal increase. Dry weather has pushed up prices for feed, which has translated into higher prices for hamburgers, steaks, chicken and pork chops. Beef prices, in particular, are expected to see the biggest jump at 4%to 5% next year, according to the USDA.

The spike will either lead Americans to eat less meat or spend less on all other things in the coming months.

Higher taxes – As if higher gas and food prices aren’t enough to deal with, how about higher taxes? Regardless of what happens with the fiscal cliff, many Americans will see less in their paychecks starting in January when the temporary payroll tax holiday ends.

The end of the tax cut, enjoyed by 122 million wage earners, means that the typical American family (with an income of $50,054) will have about $1,000 less in additional annual income. Put another way, that’s about $40 less in a biweekly paycheck — an amount needed for small, but essential things, like filling up a gas tank for the week or paying the electric bill for the month. See how much less you’ll see in your paycheck here.

Congress had renewed the tax cut in recent years, but many argued that it was costly and didn’t enough to create jobs. Neither Republicans nor Democrats have shown much interest in renewing the tax cut, so expect to have less next year as you pay more for food and gas.

About the Author
By Nin-Hai Tseng
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Frontier swoops in after Spirit fails while rivals cut capacity
North AmericaAirline industry
Frontier swoops in after Spirit fails while rivals cut capacity
By Siddharth Philip, Vivien Ngo, Allyson Versprille and BloombergMay 10, 2026
2 hours ago
AI wins have Alphabet poised to become world’s biggest company
AIAlphabet
AI wins have Alphabet poised to become world’s biggest company
By Ryan Vlastelica and BloombergMay 10, 2026
2 hours ago
Qatar sends first LNG shipment through Hormuz since war started
EnergyIran
Qatar sends first LNG shipment through Hormuz since war started
By Stephen Stapczynski, Weilun Soon and BloombergMay 10, 2026
2 hours ago
Iran responds to U.S. ceasefire proposal, saying talks must focus on permanently ending the war on all fronts
PoliticsIran
Iran responds to U.S. ceasefire proposal, saying talks must focus on permanently ending the war on all fronts
By Jon Gambrell, Samy Magdy and The Associated PressMay 10, 2026
2 hours ago
China may not offer breakthroughs when Trump meets Xi because Beijing is ‘working backward from our midterm elections’
AsiaChina
China may not offer breakthroughs when Trump meets Xi because Beijing is ‘working backward from our midterm elections’
By Will Weissert and The Associated PressMay 10, 2026
2 hours ago
Shaky Iran war ceasefire tested again as drone hits cargo ship off Qatar coast while Kuwait and UAE repel drone attacks
PoliticsIran
Shaky Iran war ceasefire tested again as drone hits cargo ship off Qatar coast while Kuwait and UAE repel drone attacks
By Jon Gambrell, Samy Magdy and The Associated PressMay 10, 2026
2 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
23 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
4 hours ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
The federal government must issue more debt than it expected as cash flow weakens, and 'the bond market is shouting'
Investing
The federal government must issue more debt than it expected as cash flow weakens, and 'the bond market is shouting'
By Jason MaMay 9, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.