• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

How to thrive in college

By
David A. Kaplan
David A. Kaplan
Down Arrow Button Icon
By
David A. Kaplan
David A. Kaplan
Down Arrow Button Icon
August 10, 2012, 11:37 AM ET

FORTUNE — Some very good books are worth reading for a few splendid pages alone. Ken Bain’s What the Best College Students Do is one such book. His interview with the TV satirist Stephen Colbert is revealing both for its insight into Colbert and for its ideas on how higher education ought to work.

Colbert grew up in South Carolina, as the youngest of 11 children in a family that prized curiosity and reading. When he was 10, his father and two brothers were killed in an Eastern Air Lines crash. “After that,” he told Bain, “I saw my job as making my mother laugh.” He did so with jokes and antics. When he went off to college — first Hampden-Sydney and then Northwestern — he immersed himself in philosophy, then theater and improv. Both taught him about “momentary” failure and disappointment, set against “the light of eternity.”



He told Bain, the provost at the University of the District of Columbia, that bad grades didn’t “control him” but were “feedback.” Aided by interested professors, Colbert’s world view “freed him to take risks, to explore, to probe deeply, to find self-motivation in what he liked to do, and of all that to find an outlet for his creative energies.” If you think about The Colbert Report’s putative buffoon as someone steeped in Shakespeare, Shaw, and “A Man For All Seasons,” you may never watch it in quite the same way again.

This inner drive also marked the engineers, economists, and other successful, innovative professionals whom Bain interviewed for the book. “They sought not just material advancement or fame,” he writes, “but an inner growth, a curiosity about the world that led them to explore the humanities, the arts and the world of ideas.”

What the Best College Students Do combines interviews with a review of academic research on university learning. The book builds on Bain’s 2004 bestseller, What the Best College Teachers Do. To some extent, both books state what we already know — that straight A’s are nice, but hardly guarantee a happy or productive life. Instead, it takes a personal sense of purpose. The “best” students are curious risk-takers who make connections across disciplines. By following those instincts — rather than simply chasing “success” — the best students achieved it. Bain’s new book is a wonderful exploration of excellence.

Our Weekly read column features Fortune staffers’ and contributors’ takes on recently published books about the business world and beyond. We’ve invited the entire Fortune family — from our writers and editors to our photo editors and designers — to weigh in on books of their choosing based on their individual tastes or curiosities.

More Weekly Reads

  • Neil Barofsky’s Bailout
  • John Gapper’s Fatal Debt
  • Guy Lawson’s Octopus
  • Christopher Hayes’s Twilight of the Elites
  • Sally Koslow’s Slouching Toward Adulthood
  • Max Alexander’s Bright Lights, No City
About the Author
By David A. Kaplan
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Trump Media posts $405 million loss driven by crypto holdings
CryptoDonald Trump
Trump Media posts $405 million loss driven by crypto holdings
By Yash Roy and BloombergMay 9, 2026
8 minutes ago
The federal government must issue more debt than it expected as cash flow weakens, and ‘the bond market is shouting’
InvestingDebt
The federal government must issue more debt than it expected as cash flow weakens, and ‘the bond market is shouting’
By Jason MaMay 9, 2026
26 minutes ago
A federal judge weighing the future of a D.C. golf course doesn’t want to be Amy Poehler, but Trump might be interested as he remakes parks
PoliticsDonald Trump
A federal judge weighing the future of a D.C. golf course doesn’t want to be Amy Poehler, but Trump might be interested as he remakes parks
By Steven Sloan and The Associated PressMay 9, 2026
2 hours ago
Trump sees ‘beginning of the end’ in Russia’s war on Ukraine as both sides agrees to his request for a 3-day ceasefire
EuropeRussia
Trump sees ‘beginning of the end’ in Russia’s war on Ukraine as both sides agrees to his request for a 3-day ceasefire
By Darlene Superville and The Associated PressMay 9, 2026
3 hours ago
Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
EconomyRussia
Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
By Jason MaMay 9, 2026
4 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
PoliticsSocial Security
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
By Jason MaMay 9, 2026
6 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
10 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
6 hours ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
1 day ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.