• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Google cofounder Sergey Brin has spent $102 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses

2

The 'golden passport': Argentina to offer citizenship for foreigners that make a $350,000 contribution to its treasury—or invest $800,000 in its bonds

3

Where Americans are moving by generation, according to U-Haul: Boomers pick the Carolinas, Gen Z picks Texas and California

1

Google cofounder Sergey Brin has spent $102 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses

2

The 'golden passport': Argentina to offer citizenship for foreigners that make a $350,000 contribution to its treasury—or invest $800,000 in its bonds

3

Where Americans are moving by generation, according to U-Haul: Boomers pick the Carolinas, Gen Z picks Texas and California

Nielsen: In the U.S., white men carry the dumbest phones

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
May 7, 2012, 11:00 AM ET
Google source logo
Add Fortune on Google for similar content.

Click to enlarge.

FORTUNE — The move from so-called feature phones to smartphones continues apace.

As of March 2012, 50.4% of U.S. mobile subscribers owned smartphones, up from 47.8% in December 2011, according to a Nielsen survey released Monday. Google’s (GOOG) Android was the most popular smartphone operating system (48.5%), while Apple (AAPL) was the No. 1 manufacturer (32%).

No surprises there.

It’s when the data are broken down by sex and ethnicity that things get interesting. According to Nielsen:

  • 67.3% of Asian Americans use a smartphone as their primary mobile handset, more than any other ethnic group.
  • Almost three out of five Hispanic mobile subscribers use smartphones
  • 54.4% African-Americans own smartphones
  • More than half (50.9%) of female mobile subscribers carry smartphones, compared with 50.1% for men.
  • More than two out of three 25-34 year olds use smartphones.

Which leaves, I guess, older white men carrying around the bulk of the remaining dumb phones.

For more on the survey, click here.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.