• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

IBM’s new chief: “Don’t accept inevitable”

By
Jessi Hempel
Jessi Hempel
Down Arrow Button Icon
By
Jessi Hempel
Jessi Hempel
Down Arrow Button Icon
October 25, 2011, 6:07 PM ET

FORTUNE — IBM has a new chief. Longtime executive Ginni Rometty will replace Sam Palmisanoas president and CEO starting January 1. Having put in 30 years at the company and survived IBM’s (IBM) near death experience in the early 1990s, Rometty literally bleeds blue. She has worked closely with Palmisano during his successful nine-year tenure, and she gets credit for heading up the company’s growth strategy by getting IBM into cloud computing and the analytics business. Earlier this evening, Rometty spoke with Fortune senior writer Jessi Hempel:

FORTUNE: What are your priorities going to be?
Rometty: You’re not going to be surprised given that part of my role is strategy and together with my colleagues we built the current strategy. My priorities are going to be to continue to execute the strategy we built and the 2015 roadmap. I was an integral part of building it.

FORTUNE: Will Sam continue to be involved?
Sam will continue as chairman. He’ll continue to help me with, well, anything I ask him to.

FORTUNE: Could you point to the most important thing you’ve learned from working with Sam?
That’s a good question. I’ve thought a lot about this and the biggest thing I think Sam taught me — but I also think that he taught it to the whole company during this time — can be summed up in a quote: “Don’t accept inevitable.” That means, you’ve got to keep reinventing. That, to me, is the greatest gift he’s given IBM, this ability to continually reinvent itself. We’re in an industry in which you constantly have to make new markets. That’s what we are doing with Smarter Planet, analytics, the cloud. Those are all about making markets.

FORTUNE: As you look forward, in the competitive landscape we’ve seen some big shifts among your competitors in the last year, is there anything that will be particularly important or does this change anything for IBM in the year to come?
No. Our strategy is firm and is very different. We’re enterprise, we’re not consumer. We’re very focused on high value. We’re focused on research and development and innovation. We’ve taken a long view. And maybe above all, we are very focused on value for clients.

FORTUNE: More than any other company in the field, IBM has always emphasized taking a long view. You talk about the 2015 roadmap; are you at work on a roadmap after that?
Not yet. We’re at work on delivering on that one. 2015 is still a long way out for us. There are a lot of things we don’t know yet. We’re hard at work at that. What does have a longer horizon, though, is research and development. We are absolutely working on things that are longer term there, whether that’s big data, analytics, the commercialization of Watson. That to me is a very important differentiator between us and others.

FORTUNE: You’ll continue your same levels of investment in R&D?
Absolutely. We’ve been unwavering on those for a decade. It’s one thing to spend, the second thing is what you spend on. We’re fixated on a business-driven technology agenda.

FORTUNE: What do you mean by that?
It means not just technology for technology’s sake. It means technology that can have an effect on the world. Take, for example, Watson. I believe Watson will reshape healthcare around the world in our lifetime.

FORTUNE: Does “business-driven” mean moving science — more quickly than in decades past — to commercialization?
That is one manifestation. It also means that you’re appealing to decision makers and new buyers who are business oriented. So, a chief marketing officer for example. We’ve just announced — and this is another example of making a market — a new category around smarter commerce, clearly one of the big target audiences is the chief marketing officer, one of the most underserved in the marketplace.

FORTUNE: Thank you so much.
Thanks.

 

About the Author
By Jessi Hempel
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Politicsprotests
Bruce Springsteen headlines Minnesota ‘No Kings’ rally as anti-Trump protesters march across the U.S. and Europe
By Mark Vancleave, Steve Karnowski, Todd Richmond, John Hanna and The Associated PressMarch 28, 2026
37 minutes ago
EnergyOil
Saudi pipeline to bypass Hormuz hits 7 million barrel goal
By Emma Ross-Thomas and BloombergMarch 28, 2026
54 minutes ago
Real EstateHousing
There are now nearly 50% more home sellers than buyers as mismatch widens to a record 630,000. But it’s only a buyer’s market if you can afford it
By Jason MaMarch 28, 2026
2 hours ago
AIAnduril
Anduril founder Palmer Luckey wants to arm the U.S.’s allies. Could his insistence on deferring to Washington scare them off?
By Nicholas GordonMarch 28, 2026
3 hours ago
EuropeBanks
French authorities open terrorism probe after police thwart a suspected bombing outside a Bank of America building in Paris
By The Associated PressMarch 28, 2026
3 hours ago
EuropeFood and drink
413,793 KitKat bars stolen: ‘Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue’
By The Associated PressMarch 28, 2026
3 hours ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
2 days ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
Economy
The stay-at-home boyfriend is now an economic trend as more women than men go to work
By Fortune EditorsMarch 28, 2026
12 hours ago
Economy
U.S. debt suddenly draws weaker demand as $10 trillion must be rolled over this year amid Iran war. 'The bond market remains undefeated'
By Fortune EditorsMarch 28, 2026
7 hours ago
Personal Finance
Current price of silver as of Friday, March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.