* Lest you think demand for iPhone 4S might be anything less than through the roof, Apple (AAPL) reported that pre-orders for its latest smartphone upgrade topped 1 million during the first 24 hours it was available last week. For some context, that’s a 67% increase compared with its predecessor. (Apple and Fortune)

* Bloomberg reports Steve Jobs’ official cause of death was respiratory arrest caused by a “metastatic pancreas neuroendocrine tumor.” Meanwhile, Apple plans to commemorate Jobs and his achievements at the company’s Infinite Loop campus on Wednesday, Oct. 19.  (Bloomberg and 9 to 5 Mac)

* Former Apple VP of advertising Andy Miller on Jobs and becoming a venture capitalist. (SplatF)

* Netflix (NFLX) doesn’t quite know what to do with itself these days. Just weeks after announcing it was spinning off the DVD business and rebranding it “Qwikster,” the company has backtracked. “Instead, U.S. members will continue to use one website, one account and one password for their movie and TV watching enjoyment under the Netflix brand,” the company explained in a statement. (CNNMoney)

* The Facebook iPad app many — or well, some — have pined for is here! Come and get it. (Facebook)

* The social network giant also acquired the social question and answer service friend.ly. (TechCrunch)

* Though Spotify’s revenues jumped 458% in 2010, its losses also climbed to $42 million from $26 million the year before. (The New York Times)

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