* HP’s (HPQ) board is weighing its options, and one of them includes kicking out CEO Leo Apotheker after barely a year in and replacing him with former eBay boss Meg Whitman. However, Fortune contributor Eleanor Bloxham argues Whitman, who serves as HP’s director and a strategic advisor for Kleiner Perkins, may not be the right CEO for the job.  (Fortune)

* All Things D’s John Paczkowski reports that Apple (AAPL) will unveil the next iPhone — or as some outlets speculate, iPhones — on October 4. The event will also prove an excellent showcase for recently-installed CEO Tim Cook, who will likely preside over it much the same way Steve Jobs did in the past. (All Things D and The Next Web)

* Google (GOOG) executive chairman Eric Schmidt appeared during a Senate subcommittee hearing yesterday to address antitrust concerns about the Internet giant. “In the years since [Microsoft’s hearing], many of us in Silicon Valley have absorbed the lessons of that era. We get the lessons of our corporate predecessors,” Schmidt said. “But I ask you to remember that not all companies are cut from the same cloth, and that one company’s past need not be another’s future.” (CNNMoney)

* Facebook’s f8 conference runs throughout the day. Keep an eye out for updates from CNNMoney, as well as colleagues Jessi Hempel and Miguel Helft for the latest.

* Salesforce (CRM) bought social customer service software as a startup (SaaS) Assistly for $50 million. (TechCrunch)

* LivingSocial is debating about raising $200 million in funding at a $6 billion valuation in lieu of moving forward with an initial public offering (IPO). (Bloomberg)

* Why Amazon (CRM) might be the best buyer of TV streaming service Hulu. Also, Quidsi co-founder Marc Lore on what happens after Amazon buys your company. (The Huffington Post and BetaBeat)

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