• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Moving beyond coal. Maybe

By
David Whitford
David Whitford
Down Arrow Button Icon
By
David Whitford
David Whitford
Down Arrow Button Icon
April 5, 2011, 3:47 PM ET
Image representing Google as depicted in Crunc...
Image via CrunchBase

By David Whitford, editor-at-large

Bill Weihl, Google’s (GOOG) energy czar, suggests two new ideas: Encourage new technology through investments in R&D; and “generate market pull” with consumer incentives plus government procurement mandates. Can we get to low emissions without nuclear? “Probably,” says Weihl, “but I hate to take it off the table.”

Mike Morris, CEO of American Electric (AEP), one of the largest electricity producers in the country, wants to build new high-capacity transmission lines to get alternative energy from where it’s produced to where it’s needed. Easier said than done. While the feds have broad authority over placement of gas pipelines, not so with transmission lines.

Morris says Harry Reid once asked him how much money he needed to modernize his grid. None, he said, just the authority to site them. For while Morris thinks transmission lines are “things of beauty,” not a lot of people agree with him. American Electric has a transmission line in Virginia and West Virginia that took 16 years to gain approval, he says, and a year and a half to build.

And this from Phil Moeller, commissioner of the Federal Energy Regulatory Commission: “If we can electrify the transportation sector, we can go a long way toward lowering carbon in the atmosphere.” Especially in conjunction with new smart-grid technology, he says, that would allow drivers to charge their cars at night when demand (and cost) is low.

Yet, let’s not give up on coal, says Morris, even if the goal is greenhouse gas reduction. Speaking of carbon sequestration, he says: “The capture works, the storage works, but it’s not inexpensive.”

[cnnmoney-video vid=/video/technology/2011/04/05/bsg_energy_google.fortune]

More from Fortune:

  • Richard Branson has deep-sea ambitions, launches Virgin Oceanic
  • Airbnb: Changing where backpackers and billionaires sleep-away
  • Dow’s amazing $7 billion profit on green
About the Author
By David Whitford
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

These experts made their careers grading travel credit cards and they say you’re being ripped off. It’s a $1.28 trillion crisis
Personal FinancePersonal Finance Evergreen
These experts made their careers grading travel credit cards and they say you’re being ripped off. It’s a $1.28 trillion crisis
By Catherina GioinoMay 9, 2026
15 minutes ago
Companies are abandoning ‘peanut butter’ raises as pay-for-performance takes over the workplace in the AI era
Future of WorkTech
Companies are abandoning ‘peanut butter’ raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
17 minutes ago
Asia’s ultra-luxury Capella Hotels brand plans to double its portfolio by 2030, starting with Florence and Riyadh
Travel & LeisureHospitality
Asia’s ultra-luxury Capella Hotels brand plans to double its portfolio by 2030, starting with Florence and Riyadh
By Angelica AngMay 8, 2026
6 hours ago
You’re probably safe from the Hantavirus outbreak, but here’s what you absolutely must not do, experts say
PoliticsCoronavirus
You’re probably safe from the Hantavirus outbreak, but here’s what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
11 hours ago
The Best Online Personal Trainers of 2026: In-Depth Workout Coaching at Home
HealthDietary Supplements
The Best Online Personal Trainers of 2026: In-Depth Workout Coaching at Home
By Emily PharesMay 8, 2026
12 hours ago
Man driving and looking shocked.
Economygas prices
Driving less, canceling vacations, and tightening budgets: All the ways Americans are coping with soaring gas prices
By Tristan BoveMay 8, 2026
13 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
2 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
19 hours ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.