Twitter yesterday announced its new funding round and new board members, via a blog post from CEO Dick Costolo. It was classic Costolo — yes, that’s a thing — with the title “Stocking Stuffer.”
I’d include a link, except that the post is gone. In its place, someone has inserted some PR-penned boilerplate titled “Meaningful Growth.”
For example, here is how Costolo discussed Twitter’s funding in his original post:
We also closed a significant new round of funding, with new investor Kleiner Perkins Caulfield Byers leading the round. KPCB brings to Twitter a track record of helping build great companies, ranging from Amazon to Zynga (get it? A to Z? See how we did that?), and a team with expertise in Internet, mobile and social platforms. The additional resources and expertise will be extremely helpful as Twitter continues to grow as a company and business.
We also closed a significant new round of funding, with new investor Kleiner Perkins Caulfield Byers leading the round. KPCB brings to Twitter a track record of helping build great companies, ranging from Amazon to Zynga (get it? A to Z? See how we did that?), and a team with expertise in Internet, mobile and social platforms. The additional resources and expertise will be extremely helpful as Twitter continues to grow as a company and business.
And here is how it looks now, in corporate-speak:
As part of a significant new round of funding with investor Kleiner Perkins Caufield & Byers and existing investors, we’ve added two new members to Twitter’s board of directors. Please join us in welcoming Mike McCue and David Rosenblatt. The experience these new directors bring to Twitter, along with this renewed investment, will help us continue to grow as a company and business.
At least Twitter isn’t yet editing its CEO’s tweets. In reply to my question about the switch, Costolo wrote: “We are using the new self-editing google docs. The algorithm decided it had a better draft.”
Come on Twitter. Without snark, there would be no company…
