• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

John Doerr’s quarter-billion dollar bet on the future of social

By
Michael V. Copeland
Michael V. Copeland
Down Arrow Button Icon
By
Michael V. Copeland
Michael V. Copeland
Down Arrow Button Icon
October 21, 2010, 5:38 PM ET

Kleiner Perkins thinks we’re in a third wave of technology. Doerr, Zuckerberg, Bezos and Pincus are throwing a $250 million “party” in order to ride it.



The last time venture capitalist John Doerr opined that a technology wave was about to sweep over the globe it was just before the height of the Internet bubble in the 1990s, when he pronounced that the Internet was under-hyped. Yes, there was Internet startup Armageddon after that, but a decade-plus later, Doerr was mostly right.

On Wednesday he did it again. Standing at the headquarters of the greatest social web company so far, Facebook, Doerr anointed the social web as the technology wave of the moment and the future. If the web of the present (or recent past) hinged on web pages and documents, the web of the future is all about people and their context at any given moment.

“We are at the beginning of a third wave in technology (the prior two were the commercialization of the microprocessor, followed 15 years later by the advent of the web), which is this convergence of mobile and social technologies made possible by the cloud,” Doerr said. “We will see the creation of multiple multi-billion-dollar businesses, and equally important, tens maybe hundreds of thousands of smaller companies.”

Of course, Doerr would like his firm to back the biggest winners, and to that end, he also announced a new $250 million Kleiner Perkins’ fund, the sFund, to back startups in catching this social technology wave. While the fund will be invested by Kleiner Perkins, the money came from re-allocated commitments both from existing limited partners of Kleiner Perkins and new money from outside investors including Amazon (AMZN), Facebook, Zynga, Comcast (CMCSA), Allen & Co. and Liberty Media (LINTA). “Think of it as a quarter-billion-dollar party,” Doerr said.

Joining Doerr on stage were some of his new limited partners including Facebook CEO Mark Zuckerberg, Amazon CEO Jeff Bezos and Zynga CEO Mark Pincus. The growth of Zynga, the fastest growing investment Kleiner Perkins has ever made in terms of revenue, convinced Doerr and fellow Kleiner Perkins Partner Bing Gordon to set up the fund about a year ago, Doerr said. Gordon will manage the fund.

Certainly Facebook was already huge a year ago, and there has been no lack of investment in “social” startups by Kleiner Perkins and other venture capital firms. Which begs the question of whether this money-fueled “party” is starting late. Doerr is emphatic that his firm is not late to the game with the fund, and that while Facebook is clearly the winner in underlying social networks, there are multiple opportunities in other verticals as Zynga demonstrated in gaming as well as infrastructure plays that will support these new social efforts.

Facebook’s Zuckerberg, not surprisingly, agrees. “We think every industry is going to get fundamentally rethought and redesigned around people,” Zuckerberg said. “There is an opportunity over the next five years or so to pick any industry and rethink it.”  That includes everything from travel, to healthcare and education. Zuckerberg cautioned, however, that just bolting social features onto existing services won’t cut it. “It can’t be some lightweight layer, built on top of something else,” Zuckerberg said. “The companies and services that are built from the ground up to be social will have an advantage.”

Amazon’s Bezos seemed the least starry-eyed of the bunch. If the social web is going to set off a gold rush of sorts, funded by Kleiner Perkins and others, Amazon wants to sell startups lots of tools from its Amazon Web Services division. “I am hopeful that most of that $250 million will be spent on Amazon Web Services,” Bezos said with a broad smile. “Those are a lot of reasons to get excited by this.”

About the Author
By Michael V. Copeland
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Elon Musk stares
Economynational debt
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
34 minutes ago
Blackstone CEO Stephen Schwarzman
SuccessCareers
Blackstone CEO admits his first big investment loss nearly brought him to tears—but the lesson put him on a path to now being worth $47 billion
By Emma BurleighMay 10, 2026
50 minutes ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a ‘life advisor’—but college students might be one step ahead
TechOpenAI
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a ‘life advisor’—but college students might be one step ahead
By Sydney LakeMay 10, 2026
58 minutes ago
Gas prices at more than $6 a gallon are displayed at a Mobil station on May 04, 2026 in Los Angeles, California.
EconomyInflation
‘Americans are literally getting squeezed’: A top economist on why your wages are disappearing while the rich keep booking vacations
By Eva RoytburgMay 10, 2026
2 hours ago
Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
3 hours ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
3 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
24 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
20 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.