• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

I don’t care, I like Sony’s GoogleTV remote

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
October 6, 2010, 8:57 AM ET
Add Fortune on Google for similar content.

Sony’s new GoogleTV remote made a brief cameo on an ABC’s ‘Nightline’ news program last night.  It took about 10 seconds for people to start making fun of it.

I get it.  The “fewer the buttons, the better.”  The iPhone has one button.  The Apple (AAPL) remote has six or seven.  Apple is a great design company so they must be right on remotes.  Anything more than what Apple does must be crazy or from 1983 (or 1980). Or ‘Attack of the Grey Buttons‘



Image: ABC News via Engadget

But have you ever tried to change the network settings of an AppleTV with that remote?  Or done a YouTube search?  It is like entering your initials in a Centipede high score field (how’s that for your 1980’s technology!).  By the time you are on your second word, you need a commercial break and an RSI consultant for your thumb.  Sony’s remote is better.

Luckily, not many people will use the Apple remote on an AppleTV.  They’ll use the Remote.app built into their iPhone, iPad or iPod touch.  So what’s the point of the Apple Remote on an Internet TV?  Well, it does look … “stunning”.

This situation reminds me of how Apple, for decades, insisted on only offering a one button mouse even though 90% of  Mac users used the right click.

My point is that you need to type on a mediacenter TV.  There is no way around it (unless you use voice search on Android).   Sony (SNE) has produced three remotes in one.    It is still worlds simpler than your typical cable box remote. It may be easier to break it apart to get your head around it.

The bottom three-quarters is a Qwerty thumb keyboard.  You’ll need that to do searches and other text entry.  On top, you have basically what’s on an Apple remote: channel and volume rockers and navigation buttons.  And as a rumor-instigating bonus,  you have two Playstation-esque thumb pad game controllers on either side.  Yeah Sony’s got big plans for GoogleTV.

You hold the thing like a game controller which has evolved over 30 years of gameplay.  It is still much smaller than a full-size keyboard.



Seriously.  What could be better than this thing?!  If you have to enter letters into a box, you need keys.  That is the bottom three-fourths of the remote.  The rest is a wireless Playstation remote.

I’ll  tell you what’s not better: Logitech’s Revue remote, which is a full-sized keyboard that you have to lay on your lap.  They’d be better of sticking to their own Logitech diNovo Mini (pictured below).  I’ve settled on this thing after years of trying out different keyboards.  It is about the same size as a large smartphone physical keyboard with an added trackpad.  It is great for passing around and makes typing on the TV really easy.



Now, I have to say, that Sony remote is looking a lot better.  I hope they sell this as a stand-alone product.

About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

One chart explains the economy’s terrible baby boomer hangover, Gen X’s invisibility, and millennial and Gen Z irrelevance
Economybaby boomers
One chart explains the economy’s terrible baby boomer hangover, Gen X’s invisibility, and millennial and Gen Z irrelevance
By Tristan BoveJune 26, 2026
2 hours ago
Are Europe’s heat waves deadlier than American gun violence? Kind of—and one of the hottest summers on record is making it worse
EnvironmentEurope
Are Europe’s heat waves deadlier than American gun violence? Kind of—and one of the hottest summers on record is making it worse
By Catherina GioinoJune 26, 2026
2 hours ago
AI boom may be on its last legs amid stock volatility and dash for cash—but will go out in a blaze of glory with ‘blow-off phase’ before bubble pops
AItech stocks
AI boom may be on its last legs amid stock volatility and dash for cash—but will go out in a blaze of glory with ‘blow-off phase’ before bubble pops
By Jason MaJune 26, 2026
3 hours ago
m
LawMeta
‘Careless People’ author claims Meta surveilled her for a year to enforce her silence
By Barbara Ortutay and The Associated PressJune 26, 2026
3 hours ago
Best Walking Pads of 2026: Walk While You Work
HealthDietary Supplements
Best Walking Pads of 2026: Walk While You Work
By Emily PharesJune 26, 2026
3 hours ago
m
PoliticsNew York City
Mamdani lives up to campaign promise, freezing rent for about 1 million New Yorkers
By Anthony Izaguirre, Nick Lichtenberg and The Associated PressJune 26, 2026
3 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
1 day ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
2 days ago
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
Economy
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
By Nick LichtenbergJune 26, 2026
12 hours ago
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
Economy
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
By Tristan BoveJune 25, 2026
22 hours ago
The bond market knows something about the $39 trillion national debt that Washington doesn’t
Economy
The bond market knows something about the $39 trillion national debt that Washington doesn’t
By Eva RoytburgJune 25, 2026
21 hours ago
Current price of oil as of June 25, 2026
Personal Finance
Current price of oil as of June 25, 2026
By Joseph HostetlerJune 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.