• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

I don’t care, I like Sony’s GoogleTV remote

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
October 6, 2010, 8:57 AM ET

Sony’s new GoogleTV remote made a brief cameo on an ABC’s ‘Nightline’ news program last night.  It took about 10 seconds for people to start making fun of it.

I get it.  The “fewer the buttons, the better.”  The iPhone has one button.  The Apple (AAPL) remote has six or seven.  Apple is a great design company so they must be right on remotes.  Anything more than what Apple does must be crazy or from 1983 (or 1980). Or ‘Attack of the Grey Buttons‘



Image: ABC News via Engadget

But have you ever tried to change the network settings of an AppleTV with that remote?  Or done a YouTube search?  It is like entering your initials in a Centipede high score field (how’s that for your 1980’s technology!).  By the time you are on your second word, you need a commercial break and an RSI consultant for your thumb.  Sony’s remote is better.

Luckily, not many people will use the Apple remote on an AppleTV.  They’ll use the Remote.app built into their iPhone, iPad or iPod touch.  So what’s the point of the Apple Remote on an Internet TV?  Well, it does look … “stunning”.

This situation reminds me of how Apple, for decades, insisted on only offering a one button mouse even though 90% of  Mac users used the right click.

My point is that you need to type on a mediacenter TV.  There is no way around it (unless you use voice search on Android).   Sony (SNE) has produced three remotes in one.    It is still worlds simpler than your typical cable box remote. It may be easier to break it apart to get your head around it.

The bottom three-quarters is a Qwerty thumb keyboard.  You’ll need that to do searches and other text entry.  On top, you have basically what’s on an Apple remote: channel and volume rockers and navigation buttons.  And as a rumor-instigating bonus,  you have two Playstation-esque thumb pad game controllers on either side.  Yeah Sony’s got big plans for GoogleTV.

You hold the thing like a game controller which has evolved over 30 years of gameplay.  It is still much smaller than a full-size keyboard.



Seriously.  What could be better than this thing?!  If you have to enter letters into a box, you need keys.  That is the bottom three-fourths of the remote.  The rest is a wireless Playstation remote.

I’ll  tell you what’s not better: Logitech’s Revue remote, which is a full-sized keyboard that you have to lay on your lap.  They’d be better of sticking to their own Logitech diNovo Mini (pictured below).  I’ve settled on this thing after years of trying out different keyboards.  It is about the same size as a large smartphone physical keyboard with an added trackpad.  It is great for passing around and makes typing on the TV really easy.



Now, I have to say, that Sony remote is looking a lot better.  I hope they sell this as a stand-alone product.

About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

klein
CommentarySoftware
SAP CEO: the AI race is being fought in the wrong place 
By Christian KleinMay 12, 2026
13 minutes ago
Plaid’s CFO sees AI usage taking off internally: ‘People are so excited to share what they’ve built over the weekend with AI’
NewslettersCFO Daily
Plaid’s CFO sees AI usage taking off internally: ‘People are so excited to share what they’ve built over the weekend with AI’
By Sheryl EstradaMay 12, 2026
39 minutes ago
longevity
CommentaryLongevity
Your employees are going to live to 100. Is your benefits package ready?
By Kate Winget and Anthea Tjuanakis CoxMay 12, 2026
1 hour ago
US President Donald Trump and Tesla CEO Elon Musk speak to the press as they stand next to a Tesla vehicle on the South Portico of the White House on March 11, 2025 in Washington, DC.
Economygeopolitics
Trump is on a charm offensive ahead of President Xi meeting—and he wants Elon Musk and Tim Cook in tow
By Eleanor PringleMay 12, 2026
2 hours ago
AI strategy
CommentaryStrategy
Your company already has an AI strategy. You just didn’t choose it
By Tomas Chamorro-Premuzic, Tami Rosen and Darko LovricMay 12, 2026
2 hours ago
The Fed is ‘meaningfully deviating’ from one of the most basic rules for fighting inflation, BofA warns
EconomyMarkets
The Fed is ‘meaningfully deviating’ from one of the most basic rules for fighting inflation, BofA warns
By Jim EdwardsMay 12, 2026
2 hours ago

Most Popular

Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
20 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
2 days ago
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
Success
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
21 hours ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
2 days ago
Current price of oil as of May 11, 2026
Personal Finance
Current price of oil as of May 11, 2026
By Joseph HostetlerMay 11, 2026
24 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.