• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The 'golden passport': Argentina to offer citizenship for foreigners that make a $350,000 contribution to its treasury—or invest $800,000 in its bonds

2

Billionaire George Soros has donated $102 million ahead of the midterms—and now the Democrats are coming out ahead

3

Trump just soft-launched higher inflation as the new solution for rebalancing the $40 trillion U.S. national debt

1

The 'golden passport': Argentina to offer citizenship for foreigners that make a $350,000 contribution to its treasury—or invest $800,000 in its bonds

2

Billionaire George Soros has donated $102 million ahead of the midterms—and now the Democrats are coming out ahead

3

Trump just soft-launched higher inflation as the new solution for rebalancing the $40 trillion U.S. national debt

11,700,000,000 song downloads and other Apple milestones

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 1, 2010, 4:38 PM ET
Google source logo
Add Fortune on Google for similar content.

Steve Jobs loves to rattle off nice round numbers, and he just delivered a ton of them



Photo: Michael Copeland

Here, in descending order, are the ones we heard at Apple’s (AAPL) fall product review Wednesday. Assume each was preceded with a “more than” or “over” unless otherwise indicated.

  • 11.7 billion songs downloaded from iTunes
  • 6.5 billion apps downloaded from the App Store, 200 per second
  • 1.5 billion game and entertainment downloads to the iPod touch
  • 450 million TV episodes downloaded
  • 275 million iPods sold
  • 160 million iTunes accounts (with credit card numbers)
  • 120 million iOS devices sold, 230,000 new activations per day
  • 100 million movies downloaded
  • 35 million books downloaded
  • 12 million songs on the iTunes store
  • 1 million visitors to its 300 (exactly) Apple Stores in a single day
  • 250,000 apps to choose from on the App Store, 25,000 for the iPad
  • 80,000 one-to-one sessions per week

What we didn’t hear: Unit sales numbers for the Apple TV, iPod touch, Mac or iPhone.

Anything I missed?

Below: Jobs’ 71-minute presentation boiled down to a 100-second video by my colleagues at CNN Money.

[cnnmoney-video vid=/video/technology/2010/09/01/t_apple_ipod_tv_keynote.cnnmoney/]

See also:

  • Live from Apple’s fall product launch
  • All eyes on Apple
  • Enter, stage right: Steve Jobs

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.