• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

Why Apple likes ARM

By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
April 22, 2010, 1:09 PM ET
Add Fortune on Google for similar content.


Apple's A4 chip, which made its debut in the iPad, uses ARM technology. Rumor has it that Jobs & Co. could make a bid for the Cambridge, UK company. Photo: Apple.

Apple is sitting on a heap of cash – more than $40 billion at last count – and the big question has been what the company will do with it. Investors in London this week are buzzing about one possibility: It might buy ARM.

ARM (ARMH) shares have shot up this week on the speculation, bringing them to levels they haven’t seen since 2002. As of now, it looks like it would cost a suitor more than $8 billion to bag the company.

So what gives? Does Steve Jobs really want to fork over billions of dollars for this company?

The answer, I believe, is yes – he very well might. But there are dozens of other tech companies, and probably a few regulators, who wouldn’t want to see that happen. Why? Read on.

First, try to get past the fact that you’ve never heard of ARM; it is arguably the most important player in the mobile hardware business today. (Take a look at this feature I wrote about the company last year.) The mid-sized U.K. firm develops the basic chip designs at the heart of practically all of the world’s cell phones, from the no-frills handsets common in rural India to the latest iPhone. ARM’s specialty is designing elegant, battery-sipping silicon that’s small enough to fit into gadgets and powerful enough to make them hum.

ARM doesn’t get much attention because of its unique business model. Rather than build its own chips, it simply licenses blueprints to companies including Qualcomm (QCOM), Texas Instruments (TXN), Nvidia (NVDA) and Apple (AAPL). Those companies then customize the designs and give ARM a small cut of every sale. The more sophisticated the phone, the more ARM technology it needs, and the bigger the payment ARM gets.

That’s a very different model from Intel (INTC), the biggest and best-known chip company in the world. Intel designs and builds its own chips in a soup-to-nuts approach that yields big revenues and healthy profit margins. The advantage to this model is that Intel has the talent and resources to produce some of the most powerful chips in the world, using the most sophisticated manufacturing methods. The disadvantage is that Intel makes a limited variety of chips, and there aren’t a lot of options for customization. Customers pretty much have to design their products around what Intel’s selling, not the other way around.

Lately Apple has shown a keen desire to exercise even more control over how its products work; the ARM-based A4 chip in the iPad was designed specifically for that device, and similar Apple-only chips are sure to appear in future iPhone and iPod designs. In fact, Apple gets roughly two thirds of its revenue from products that run on ARM-based silicon today, and that proportion is likely to increase as the iPhone, iPad and iPod touch grow in popularity.

Given its high reliance on ARM technology, Jobs might figure it makes sense to just own the company outright. He certainly can’t allow ARM to get swallowed by a competitor.

All of that said, there are several reasons why Apple might not actually end up owning ARM.

For one thing, there are too many other influential companies – folks like Google (GOOG), LG, Marvell (MRVL), Nokia (NOK) and Samsung – who depend on ARM’s technology to run their businesses, and they are sure to start a bidding war if they believe ARM is in play. Those companies might not have as much cash as Apple, but they can raise a stink.

And then there are the regulators. With so many companies threatened by the prospect of Apple buying ARM, some regulator somewhere would certainly argue that a sale would be bad for competition in the global mobile market. If they allowed Apple to buy ARM at all, I imagine they would demand assurances that ARM technology would continue to be available to Apple’s competitors under decent licensing terms.

Bottom line: It’s easy to see why Apple might want ARM, harder to imagine a deal going through. Can you imagine Steve Jobs owning the intellectual property behind the world’s cell phone chips, and happily licensing it to competitors who are building phones with Google and Microsoft (MSFT)? Me either.

About the Author
By Jon Fortt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Photo of ballots being counted and sorted
PoliticsElections
Nearly 150,000 California mail ballots rejected in June primary, a record high thanks to late-arriving ballots
By The Associated Press and MIchael R. BloodJuly 24, 2026
4 hours ago
Photo of the nun
North AmericaImmigration
Nun detained by ICE on her way to Mass speaks out for first time: ‘For me, a nun, not to go to Mass…it was very, very heartbreaking’
By The Associated Press, Valerie Gonzalez and Jamie StengleJuly 24, 2026
4 hours ago
Court illustration of the author testifying
LawTerrorism
Salman Rushdie describes a ‘lake of blood’ as his convicted attacker faces terrorism charges tied to the 2022 stabbing
By The Associated Press, John Wawrow and Jennifer PeltzJuly 24, 2026
4 hours ago
A gun lays on a table next to a row of ammunition.
Lawgun control
Two gun rights groups are suing the U.S. Virgin Islands over concealed carry for nonresidents
By The Associated Press and Danica CotoJuly 24, 2026
4 hours ago
Vice President JD Vance sits in on a meeting.
North AmericaJD Vance
The Secret Service is investigating a member of JD Vance’s detail over a suspected news leak
By The Associated PressJuly 24, 2026
4 hours ago
Google logo is displayed on a smartphone in front of the EU Flag.
CybersecurityGoogle
EU strikes Google with $1 billion fine in major crackdown on antitrust regulations even as Trump threatens retaliation
By The Associated Press and Sam McNeilJuly 24, 2026
4 hours ago

Most Popular

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
17 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
15 hours ago
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
AI
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
By Mia OsmonbekovJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.