• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Live from Aviara, it’s Carol Bartz (part 1)

By
Stephanie N. Mehta
Stephanie N. Mehta
Down Arrow Button Icon
By
Stephanie N. Mehta
Stephanie N. Mehta
Down Arrow Button Icon
September 15, 2009, 7:53 PM ET

Yahoo (YHOO) CEO Carol Bartz is speaking with Fortune Managing Editor Andrew Serwer. Fortune Most Powerful Women Summit attendee and tech editor Stephanie N. Mehta is sitting in the front row, with dispatches from the Four Seasons Resort Aviara.

Bartz, No. 8 on Fortune‘s Most Powerful Women list, is explaining why she took the Yahoo job: She flunked retirement. “Cocktail hour went from 6 (p.m.) to 4 (p.m.),” she joked.

Joking aside, she looked at the opportunity and said, “I can actually do this and have fun. I didn’t know exactly what I was walking into with all the attention from the outside, but it was the best thing I’ve ever done other than having my daughter, who was 21 yesterday.”

Enhancing Microsoft

Bartz says the deal with Microsoft isn’t about Yahoo ceding search: it can enhance Microsoft search and instead focus on “what we do best, which is great content and great user experience.”

Carol and Carl

Bartz says when she made the decision to go back to Yahoo people asked the following: Why are you coming back? Why Yahoo? What are going to to do about Microsoft and search and what are you going to do about Carl? (Icahn had gained a board seat at Yahoo and had been agitating for change.) “My friends said, ‘are you friggin’ crazy?'”

Says Bartz: “He’s a very smart man who has a dominant point of view on things. If you listen, really really listen, you can have a relationship. For a shareholder to come in and be that interested, there is some inherent truth to why they’re there. That man can call about 12 times a day. He’s totally capable. “

About the Author
By Stephanie N. Mehta
See full bioRight Arrow Button Icon

Latest in blogging

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
Economy
'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
By Catherina GioinoApril 18, 2026
1 day ago
The record-setting U.S. drought is so bad that 97% of the Southeast and two-thirds of the West are parched
North America
The record-setting U.S. drought is so bad that 97% of the Southeast and two-thirds of the West are parched
By Seth Borenstein and The Associated PressApril 18, 2026
23 hours ago
MacKenzie Scott has donated more than $26 billion—but it's barely made a dent in her net worth because of the power of Amazon shares
Success
MacKenzie Scott has donated more than $26 billion—but it's barely made a dent in her net worth because of the power of Amazon shares
By Sydney LakeApril 18, 2026
1 day ago
Putin finally admits Russia's economy is in trouble and grasps for answers, after warnings about a financial crisis have been piling up
Economy
Putin finally admits Russia's economy is in trouble and grasps for answers, after warnings about a financial crisis have been piling up
By Jason MaApril 18, 2026
21 hours ago
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
Workplace Culture
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
By Marco Quiroz-GutierrezApril 17, 2026
2 days ago
The $6 billion Vatican Bank was beset by scandals, disastrous investments—and ties to the Mafia. How Pope Francis tried to fix it
Banking
The $6 billion Vatican Bank was beset by scandals, disastrous investments—and ties to the Mafia. How Pope Francis tried to fix it
By Marco Quiroz-GutierrezApril 18, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.