• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

What to expect from iPhone 3.0

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 17, 2009, 7:12 AM ET

UPDATE: To see what will and won’t be in the new iPhone OS when it’s released this summer, you can read our summary here or follow our link to the Quicktime video here.

– – – –

The first thing to remember about Apple’s (AAPL) iPhone 3.0 special event, announced last Thursday and scheduled for Tuesday at 1 p.m. ET (10 a.m PT), is that it has been billed as “an advance preview.”

That means no new software — and certainly no new hardware — is likely to be released to the public today. What Apple is hosting an invitation-only event for developers so they can learn about a new iPhone SDK (software development kit) and get a sneak peek at the third major build of the iPhone’s basic operating system.



Steve Jobs hosted a similar event on March 6, 2008 — the “iPhone Software Roadmap” — at which he released a beta version of the first SDK and previewed iPhone 2.0. Both represented major advances over the original iPhone, but end users didn’t see the benefits until four months later, with the release of the iPhone 3G and the launch of the App Store on July 11, 2008. iPhone 2.0 introduced dozens of enhancements (and more than a few problems), but the most important advance turned out to be the SDK and the tens of thousands of third-party iPhone applications it has since spawned.

So what can we expect from Tuesday’s event?

Most of the advance speculation has centered on iPhone 3.0. Among the new features rumored or expected — but, remember, not necessarily available right away — are:

  • Copy and paste. Better two years late than never, according to multiple sources. See, for example, here and here.
  • Push notification. So Facebook, say, could alert you when you have a new message. This was promised in June 2008, but not yet delivered.
  • MMS — Multimedia Messaging Service. So you can forward those pictures sent to you by friends with far less sophisticated cell phones. Maybe yes, maybe no.
  • Better mail program. Why can’t you search past messages? Read them in landscape mode? Delete them en masse?
  • Internet sharing. For those times when your iPhone has access but your laptop doesn’t. Apple and AT&T have both said so-called “tethering” is coming real soon now.
  • Bluetooth support. Currently available only for phone headsets. Could be expanded to support wireless keyboards, speaker systems, file exchanges, syncing etc.
  • Flash support. So you’d see videos and dancing advertisements instead of those little blue cubes. Adobe (ADBE) says its Flash Player software is ready and waiting for Apple’s approval.
  • Better App management. The current interface is barely capable of organizing 148 applications, never mind 28,000.
  • Voice dialing and turn-by-turn directions. Quick, before iPhone users cause any more traffic accidents.
  • Video capture. It can be done without modifying the built-in camera as iPhone Video Recorder, an application available only for jailbroken iPhones, has shown.
  • A new browser. The current version of iPhone Safari is nearly two years old and starting to get a little long in the tooth.

Owners of competing smartphones snicker when they read these lists; Microsoft’s (MSFT) Windows Mobile and Research in Motion’s (RIMM) BlackBerry have had many of these features for years. According to one report, Apple’s primary motivation for introducing the improvements now is to head off competition from the forthcoming Palm (PALM) Pre.

But what none of the competing smartphones have is an SDK that’s as easy to use as Apple’s or an App Store that makes marketing and distributing applications so painless — and profitable.

Which is why the first part of Tuesday’s event — the opportunity for developers to learn about the new SDK — may turn out to be the more significant.

As Seth Weintraub notes in his widely circulated Computerworld blog, developers are going to need some lead time if Apple plans to introduce a new piece of mobile hardware — an Apple tablet, as he suggests, or a more advanced iPhone or iPod touch.

Much less has been written about what that new SDK might include (and most of it is pretty technical), but among the improvements developers are looking for are:

  • Better syncing between apps. So those 28,000 applications could share data among themselves.
  • Better calendar and t0-do list support. So an e-mail invitation could be automatically added to your iCal.
  • More background operation. So you could check your e-mail, for example, without interrupting that Internet radio show you were listening to.

After that, the requests quickly go over this reporter’s head. Ars Technica contributor Erica Sadun, for example, is asking for improved AVFoundation, CFNetwork frameworks, expanded UIKit objects and an improved Interface Builder (link), but we’re at a loss to explain what all that means.

In any event, our questions should be answered soon enough. My colleague Jon Fortt will be live-blogging the show for Fortune.com, as will several other sites. (9to5 Mac says it will be displaying four live-blog feeds at once.)

We’ll be monitoring the special event from our leafy backyard in Brooklyn and will post a summary of the key findings as soon as we know what they are.

See also: What’s on your iPhone 3.0 wish list?

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

How the World Cup is a high-stakes stage for Big Tech’s AI push
NewslettersCIO Intelligence
How the World Cup is a high-stakes stage for Big Tech’s AI push
By John KellJune 10, 2026
29 minutes ago
‘I love the inflation’: Trump is ‘not concerned’ about inflation hitting 4% for the first time since 2023. ‘The numbers were great’
EconomyDonald Trump
‘I love the inflation’: Trump is ‘not concerned’ about inflation hitting 4% for the first time since 2023. ‘The numbers were great’
By The Associated Press and Christopher RugaberJune 10, 2026
44 minutes ago
A man guides a ship in the water.
EnergyOil
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
1 hour ago
Honda recalls nearly 900,000 cars thanks to rear suspension problems
RetailHonda
Honda recalls nearly 900,000 cars thanks to rear suspension problems
By The Associated PressJune 10, 2026
2 hours ago
Anthropic accused of ‘secret sabotage’ as Claude Fable 5 silently limits capabilities for AI researchers and developers
AIAnthropic
Anthropic accused of ‘secret sabotage’ as Claude Fable 5 silently limits capabilities for AI researchers and developers
By Sharon GoldmanJune 10, 2026
2 hours ago
A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI buildout
Future of WorkMeta
A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI buildout
By Jacqueline MunisJune 10, 2026
2 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
22 hours ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.