• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Billie Jean King: Pressure is a privilege

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
August 25, 2008, 6:31 PM ET

The U.S. Open begins today at the USTA Billie Jean King National Tennis Center. So what could be more fitting than a Guest Post on Postcards from Billie Jean King herself? It’s fitting too because King, ranked No. 1 in the world five times during her legendary career, has odd and interesting connections to some of the CEOs on Fortune Most Powerful Women in Business list.

This May, at a Most Powerful Women dinner in New York City, I happened to run into King and Andrea Jung, the chairman and CEO of Avon , just as the two women were leaving. “Do you know each other?” I asked. They didn’t. King proceeded to tell Jung and me that when she was growing up in Long Beach, Calif., her dad was a firefighter and her mother a housewife who sold Avon products. The family struggled financially, and it was the extra income from Avon that enabled Billie Jean and her brother, Randy, to pursue their sports dreams in tennis and baseball. Randy went on to be a major league baseball player and Billie Jean went on to win 39 Grand Slam titles, including a record 20 championships at Wimbledon.

Then there’s Time Inc. CEO Ann Moore’s fateful BJK connection. Moore met her husband, Donovan, at a dinner party on the night in 1973 when King beat Bobby Riggs in the signature battle of the sexes. “I left the dinner table to go watch the match,” Moore recalls. “Donovan snuck away too. We were the only two who watched. Everyone else stayed and finished dinner.” I often hear Moore use King’s mantra: “Pressure is a privilege.” Good thing she embraces it, as Moore is the boss of the world’s largest magazine company (Fortune’s publisher and a unit of Time Warner at a particularly challenging juncture).

I’ve come to know Billie Jean King over the years, as she’s become a regular at Fortune’s Most Powerful Women Summit. (She even gave tennis lessons to our participants last year.) King is a kick. Having lunch or simply a chat with her is like volleying at the net. She pummels you with ideas and questions, rat a tat tat! And even though she is the all-time icon of women’s sports, she never gets too comfortable in her position. Power, she once told me, is all about reaching out horizontally to make an impact in various ways. That’s why, I guess, she’s behind the creation of the Virginia Slims tennis tournament (signing a $1 contract to launch the first pro women’s tour in 1970), the Women’s Tennis Association, the coed World TeamTennis league, and the Women’s Sports Foundation — fighting for equal pay for women athletes all along the way.

Now she’s collecting more laurels — not only the U.S. Open’s Billie Jean King Tennis Center, but also a Billie Jean King International Women’s Sports Center at Manhattan’s new Sports Museum of America. Rest on her laurels? No way. In her new book, Pressure is a Privilege, she passes on all sorts of lessons about extending power and influence. As she says in her Guest Post here on Postcards, bring all of yourself to everything you do. Click here to read more.

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in blogging

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Fortune EditorsApril 15, 2026
16 hours ago
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
3 days ago
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
Success
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Fortune EditorsApril 14, 2026
2 days ago
Economists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
Economy
Economists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
By Fortune EditorsApril 15, 2026
20 hours ago
Current price of oil as of April 15, 2026
Personal Finance
Current price of oil as of April 15, 2026
By Fortune EditorsApril 15, 2026
18 hours ago
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
Success
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
By Fortune EditorsApril 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.