• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Comic-Con: Quirky, fun, and very Gen Y

By
Nadira A. Hira
Nadira A. Hira
Down Arrow Button Icon
By
Nadira A. Hira
Nadira A. Hira
Down Arrow Button Icon
July 30, 2008, 1:39 PM ET

Ask any of my friends and they’ll tell you, I’ve always been a nerd. As a child, I read classical myths before bedtime, played viola in the orchestra, and watched more G.I. Joe than could rightly be considered healthy. (Well, that last bit might have been more abnormal than nerdy, but you get the idea.)

And yet–contrary to the tales of social maladjustment and woe that those parents of nigh-seven-year-old kindergartners in our last post might fear–I never once felt bad about it. In fact, it never really entered into my thinking at all. Every one of my friends had a quirk or two, and not because we were some kind of B-movie-esque nerd herd, ostracized from the rest of acceptable classroom society. From the jocks, to the brains, to–yes–the “musicians,” we were for the most part nerdy and cool. And in some cases, even cool because we were nerdy.

Walking to the San Diego Convention Center for Comic-Con 2008 this past weekend, I was reminded of this educational idyll as a departing teenage Con patron explained just that to his apparently confused mom over the phone: “It’s nerdy and cool, you know?” Which was about when the first Batman strolled past me in the crowd, recalling another mob scene of recent memory: The mile-long line I waited in to see a 12:01 a.m. opening night show of Dark Knight a few weeks ago. That, too might have been considered Loserville not long ago, but judging from the box office results for those midnight showings alone (never mind all the pretty girls in line…), the times they are a-changing.

And there’s evidence of it everywhere. Dark Knight‘s record-annihilating popularity, clearly. The 150,000 capacity crowd at this year’s Con, which flooded the floor from the usually chill preview night on Wednesday straight through the convention’s close on Sunday. And among the horde, not just obsessed fans, respectable-looking families and giddy comics professionals, but the likes of–no, really–Sam Jackson, Ludacris and Eva Mendes, eager to score a Con boost for upcoming projects.

Then there’s the current Entertainment Weekly cover on Comic-Con and 2009’s Watchmen, based on the celebrated Alan Moore graphic novel of the same name. Fans were treated to special teaser footage at the convention, which EW last year called “one of the most critical industry events on the calendar, as important to Hollywood as any festival in France or Utah.”

Is this mainstreaming of costumed culture a little strange? No doubt. But it’s a better, smarter and all around more exciting world when that’s not only allowed, but appreciated, in all its nerdy and cool glory. And while comics are hardly new, and their entertainment industry ascendancy dates back decades, I especially love the way that they’ve again become true cultural capital for us Yers, minus many of the labels that often came with even casual fandom in the past. We’ve grown up in–and helped grow–what was in recent years a quirky subculture into something we can all support, share, and enjoy without judgment or separation, whether we’re into the whole skin-tight-superhero-outfit-and-plastic-weapon thing or not. (A tad “Kumbaya”? Totally. But I’m feeling warm and fuzzy and drunk with jet lag, and I’m not sorry.)

It’s a cultural shift that a friend first articulated to me after reading David Brooks’ New York Times column, “The Alpha Geeks,” earlier this year. (Thank you, Paul!) Brooks makes a distinction between nerds and “geeks” that I may or may not agree with, but his basic premise–of geek primacy, with the likes of Bill Gates, Tina Fey and even Barack Obama as examples–is hardly debatable.

The challenge, of course, is how to keep all this authentic–something that’s even more important to many Yers than action movies or acceptance. Because there’s a point at which, with more studio executives than comic-book publishers in attendance, events like Comic-Con start to feel like still more icky, obvious marketing. And it’s only a hop, skip and a jump from there to an industry that’s (once again) boring and broke. But it’s a while yet to that. And I for one have the utmost faith in Hollywood.

Right!

But while it’s still charming–and believe me, there’s something about standing in that press of people, surrounded by art and artists and every creature in between, that just makes you giggle–thought you might like a taste…

Icons of my youth. If you don't know, find out.
A Planet of the Apes salute, at the request of Little Spidey and dad.
A very tall, very coordinated (and kind of trippy) Plastic Man.
My kind of crowd: Hellboy, Greedy Smurf, Little Bo Peep (we think), and a ton of fans. Best ever.
About the Author
By Nadira A. Hira
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsElon Musk
The White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
3 hours ago
lancaster
AIschools
Two private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
3 hours ago
UN
PoliticsUnited Nations
It’s time for slavery reparations, ‘the gravest crime against humanity,’ UN General Assembly says
By Edith M. Lederer and The Associated PressMarch 25, 2026
3 hours ago
melania
PoliticsWhite House
Enter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
3 hours ago
Personal FinanceGold
How to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
3 hours ago
iran
Middle EastMiddle East
‘We do not plan on any negotiations’: Iran laughs at White House’s claims of cease-fire talks
By Jon Gambrell, Mike Corder, Munir Ahmed, Aamer Madhani and The Associated PressMarch 25, 2026
3 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
1 day ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
16 hours ago
Success
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it's for employee well-being
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.