• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Wireless auction update: $3.2 billion and counting

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
January 25, 2008, 12:45 PM ET

By Michal Lev-Ram

Round three of the year’s most anticipated auction – the Federal Communication Commission’s sale of the 700 MHz spectrum, currently used for analog television – closed Friday.

Since Thursday, bidders have put up a total $3.2 billion in what has been called one of the most significant spectrum auctions in United States history. That’s because the FCC has mandated that whoever wins the so-called C block of the 700 MHz band, which is particularly well-suited for broadband Internet, must make the new network available to all mobile devices. That could eventually upend the U.S’s tightly-controlled wireless landscape, where carriers currently rule which phones and services consumers can use on their networks.

There are four other blocks of spectrum up for sale, including one that will be used for a nationwide public safety network. Over 200 companies qualified to bid for the five blocks, including Google (GOOG), AT&T (T), Verizon Wireless (VZ), EchoStar Communications (DISH) and Alltel Wireless (AT). But because it is a “blind” auction, we won’t know who the winners of each round are – just the amounts of each bid – until the auction has ended and the minimum asking price for each block (a total of at least $10 billion) has been met. We won’t even know how many rounds there will be, as that’s entirely up to the number and amount of bids and the FCC. That means the auction could drag on for weeks or even months.

While the identity of bidders will be kept secret, the public can monitor the process – the number and value of bids – on the FCC’s website. So far the largest single bid was a $1.49 billion offer for a 50-state package of the C block of spectrum. Stearns analyst Robert Peck wrote in a note Thursday that he thinks there are at least two big bidders in the race for the nationwide C block airwaves. The minimum bid for round four is now set to $1.79 billion, still far below the $4.6 billion minimum reserved by the FCC for this portion.

The ongoing auction and the C block in particular has garnered lots of attention because of Google’s involvement – the search engine lobbied hard for the open access requirements, and said it is committed to putting up the minimum asking price ($4.6 billion) for the C block section of the airwaves. But there have been concerns that the recent economic downturn could negatively affect the auction by making it hard for newcomers to come up with the cash needed for minimum bids.

According to the FCC’s site, there will be one more round today and then bidding will start up again Monday morning. As for the actual spectrum, don’t hold your breath – it won’t be available until February 2009, when TVs make the switch to digital.

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

dog
Commentarycorporate boards of directors
What avalanche safety training can teach corporate boards about bad decisions
By Jane SadowskyMarch 28, 2026
30 minutes ago
rick
AIEntrepreneurship
This high school dropout was cleaning offices for $14 an hour before he used AI to build a $1 million business
By Nick LichtenbergMarch 28, 2026
30 minutes ago
AIElon Musk
Elon Musk’s companies, once welcomed in Baltimore with open arms, are now getting stiff-armed—or sued
By Jessica MathewsMarch 28, 2026
45 minutes ago
tomas
CommentaryColleges and Universities
Former Trump advisor: ‘Conservatives’ risk killing America’s golden goose by taxing university research
By Tomas J. PhilipsonMarch 28, 2026
45 minutes ago
charles
Commentarybenefits
Your employee benefits package is a hostage situation. Here’s the proof — and the fix
By Charles Edward GehrkeMarch 28, 2026
1 hour ago
Big TechElon Musk
Elon Musk’s name alone is turning Nashville residents against his tunnel project, survey shows
By Marco Quiroz-GutierrezMarch 28, 2026
2 hours ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
1 day ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
1 day ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
23 hours ago
Personal Finance
Current price of silver as of Friday, March 27, 2026
By Fortune EditorsMarch 27, 2026
23 hours ago
AI
Exclusive: Anthropic left details of an unreleased model, invite-only CEO retreat, sitting in an unsecured data trove in a significant security lapse
By Fortune EditorsMarch 26, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.