influencers

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A picture of AI-generated model Hailey Lopez.
Tech

AI influencers are making their secretive creators tens of thousands of dollars a month—now an OnlyFans rival is betting on the lucrative virtual girlfriends

By
February 21, 2024
YouTube influencer MrBeast
Lifestyle

MrBeast, the world’s biggest YouTube star, brings in $700 million a year, but he relies on a trusted compliance officer to control the purse strings: His mom

By
February 16, 2024
Left: Elon Musk. Right: Jimmy Donaldson, a.k.a. MrBeast
Tech

MrBeast reveals his first video on X made $263,000—but the YouTube multi-millionaire dismissed the cash as a ‘facade’ and is giving it away

By
January 23, 2024
Young woman in her home making a video of herself
Success

Many Gen Zers think the best way to build wealth is to be their own boss, Instagram’s year-end trend report finds

By
December 10, 2023
YouTube
Tech

YouTube influencer gets 6 months in prison for obstructing probe of ‘I Crashed My Airplane’ wreckage

By
December 5, 2023
Caspar Lee, influencer turned tech investor
Conferences

‘People are posting a lot less on public social media’: Creator economy investor says the old web is gone, replaced by ‘people who are professionally entertaining you’

By
November 27, 2023
‘Get Ready with Me’ videos take over TikTok with over 150 billion views as users prepare for everything from going on dates to getting fired
Lifestyle

‘Get Ready with Me’ videos take over TikTok with over 150 billion views as users prepare for everything from going on dates to getting fired

By Haleluya Hadero and The Associated Press
November 27, 2023
A Spanish agency became so sick of models and influencers that they created their own with AI—and she’s raking in up to $11,000 a month
Tech

A Spanish agency became so sick of models and influencers that they created their own with AI—and she’s raking in up to $11,000 a month

By
November 23, 2023
Instagram vs. reality: influencers expose the secret debt lurking behind designer outfits and glamorous vacations
Success

Instagram vs. reality: influencers expose the secret debt lurking behind designer outfits and glamorous vacations

By
November 5, 2023
Photo of Babs Costello
Success

Grandma and grandpa are taking over TikTok: Retired boomers find success and fame in the app made for Gen Z

By
October 22, 2023
TikTok’s Doctor Mike says you can over-optimize your health in the name of longevity. Here’s his best advice for living longer

TikTok’s Doctor Mike says you can over-optimize your health in the name of longevity. Here’s his best advice for living longer

By
October 21, 2023
Woman assisting her daughter on a online shopping spree
Personal Finance

‘Generational wealth’ influencers are touting the benefits of parents adding their kids to credit card debt—but experts warn it could go badly wrong

By
October 21, 2023
Digital culture guru Taylor Lorenz’s new book reveals how the Instagram influencer ‘floodgates’ really opened: a backfiring FTC crackdown
Success

Digital culture guru Taylor Lorenz’s new book reveals how the Instagram influencer ‘floodgates’ really opened: a backfiring FTC crackdown

By
October 4, 2023
TikTok influencers are promoting steroids to young men anxious to ‘be like Captain America,’ warns nonprofit
Tech

TikTok influencers are promoting steroids to young men anxious to ‘be like Captain America,’ warns nonprofit

By Haleluya Hadero and The Associated Press
September 28, 2023
Ben ‘BitBoy’ Armstrong posts bail after arrest for loitering at former business partner’s house
NFTs and Culture

Ben ‘BitBoy’ Armstrong posts bail after arrest for loitering at former business partner’s house

By
September 26, 2023

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