influencers

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Valerie Chapman.
Success

A 25-year-old content creator turned a layoff into an opportunity. Now an influencer on LinkedIn, she says the platform can be more profitable than TikTok

By
March 16, 2025
Fernando Fernandez
Leadership

Unilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’

By
March 11, 2025
YouTube’s biggest star MrBeast makes more money from chocolate than videos
Finance

YouTube’s biggest star MrBeast makes more money from chocolate than videos

By Lucas Shaw, Aisha Counts and Bloomberg
March 11, 2025
YouTuber Jimmy Donaldson, known as Mr. Beast.
Success

MrBeast is the world’s top YouTuber with an $85 million empire—but he says the average person ‘would be miserable’ living his life

By
March 6, 2025
Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.
Success

MrBeast says he built his $700M YouTube empire on the ‘purple cow effect’

By
February 21, 2025
Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok
Commentary

Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok

By
February 14, 2025
Jake Paul sits among of a row of people, looking up
Politics

More than 7,400 influencers applied for White House press credentials after Trump administration calls for ‘new media voices’

By
January 31, 2025
Students attend a class on media literacy at the Hiidenkiven Koulu school on November 19, 2024 in Helsinki, Finland.
Tech

Finland teaches 6-year-olds how to spot disinformation—and they might be better at it than you

By AFP and Hallie Steiner
January 29, 2025
TikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos
Success

TikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos

By
January 21, 2025
Young man and woman stand in front of ring light camera to record video
Lifestyle

TikTok influencers threaten to not pay their taxes if the app gets banned

By
January 17, 2025
TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’
Lifestyle

TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’

By Marketing Brew and Katie Hicks
January 16, 2025
Ms. Rachel, Youtube star creating educational videos for toddlers.
Success

YouTube star Ms. Rachel built her multimillion dollar empire by entertaining toddlers online. Now, she’s scored a deal with Netflix

By
January 16, 2025
Shafira Huang
Finance

Lone thief pulls off ‘brazen’ $12.5M jewelry heist targeting millionaire London socialite’s luxury collection

By
December 31, 2024
Woman in white, one-shouldered top and red jacket
Life

Tragic death of a 34-year-old Disney influencer raises the alarm about dangers of living with food allergies

By
December 9, 2024
Influencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts
Lifestyle

Influencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts

By
December 4, 2024

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