Voter turnout efforts have a long legacy at this apparel maker and retailer. Its eponymous founder first gave his employees days off to cast votes in the federal elections of 1864. More recently, Levi’s teamed up with two other companies to launch Time to Vote, a nonpartisan campaign that now helps workers at more than 2,000 companies vote without losing paid hours. Its latest push, the Community College Commitment aims to register 500,000 voters by 2028 among community college students—a population that votes at a much lower rate than students at four-year colleges. The campaign is paying off for Levi’s in brand awareness and employee engagement, says CEO Michelle Gass. The civic benefits are even bigger, she adds: “The more people can participate in a democracy, the stronger it gets.”
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