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AIGen Z

Many students in China are choosing to learn AI mostly out of ‘guilt or shame,’ not because they enjoy it, study finds

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
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Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
July 29, 2025, 4:03 AM ET
Students in a computer lab sit typing on computers.
Just because students are learning to use AI doesn't mean they want to, a new study finds.Getty Images
  • A new study in the Science of Learning journal found that among nearly 1,500 university students in China, the most common motivation to use AI tools in the classroom was fear of shame of not fitting in or meeting expectations. While extrinsic motivations like this are bolstered by Gen Z’s desire to adapt to a changing labor market, intrinsic motivation—such as the desire to learn to use AI because it is enjoyable or useful—will help students think more critically and fuel innovation, one education professor told Fortune.

Just because Gen Z is leading the charge on integrating AI tools into their school work doesn’t mean they actually want to be. 

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A new study published this week in the journal Science of Learning found many university students in China are using AI tools not out of their own interest or enjoyment, but rather because they feel pressured and shamed into it.

AI is becoming a burgeoning application in higher education, with the younger generation out in front: a February SurveyMonkey report found more than 60% of Gen Z reported using AI for learning.

But AI’s ubiquity in Gen Z’s college lives doesn’t tell the full story of how students feel about the integration of the technology in their classrooms. Researchers in China found that fewer students were motivated to use AI due to intrinsic motivation, or wanting to learn to use the technology because they feel they would enjoy it or gain something from it.

“This meant that many students learned AI primarily out of guilt or shame and not because of personal enjoyment,” the study authors wrote. 

Beyond students feeling the need to keep up with their changing educational landscape as more institutions recognize uses for AI, students in China in particular may fear “losing face” around peers, with the rejection of AI learning seen potentially as a sign they are inferior or lagging behind their cohort.

“Consequently, the concerns for preserving one’s self-image could drive students to prioritize introjected regulation in AI learning, as they want to get approval and avoid negative judgments from peers and significant others,” the study said.

Extrinsic vs. intrinsic motivations to use AI

But as AI has transformed the labor market, pressure to learn these tools is mounting for young people preparing to enter the workforce, contributing to extrinsic motivations to use AI, according to Stephen Aguilar, a professor of education at the University of Southern California’s Rossier School of Education.

“A lot of students are in a position where they recognize that the future of their employment or the future of their livelihoods are somewhat dependent on understanding what AI is and how to use it capably,” he told Fortune. 

Indeed, Microsoft’s layoff total for this year swelled to 15,000 in July after the tech company shed 9,000 workers as part of its continued effort to streamline operations by embracing AI.

But students driven to use AI by external factors may miss other opportunities that intrinsically motivated peers take advantage of, Aguilar explained. 

“They might not be pushed to understand the deeper reasons why different AI technologies function the way they do,” he said. “Whereas, if they’re more intrinsically motivated, they want to get into the weeds, they’ll want to actually dig deeper, maybe innovate more.”

“That’s how you get the next wave of innovation, or the leaders who truly understand what the [ethical] implications are,” he added.

While AI use in higher education is dictated by government and school policies, educators ultimately have a significant say in shaping why students want to use AI, Aguilar argued.

With mixed evidence that AI enhances productivity or solves problems, instructors should consider how to expose students to AI tools that can help develop intrinsic motivation toward using the technology.

For example, what AI technology can empower students to think critically as opposed to just feeding them the answers?

“That’ll help them really design their own learning environments to use AI in a way that encourages students to dig deeper and to get excited about the problems that they’re trying to teach,” he said. “As opposed to feeling compelled to use the latest technology that will help them get a job or something like that.”

In 2001, Fortune first convened the smartest people we know, bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

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