• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

3

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

3

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
RetailCostco

Costco’s surprise big seller—1-ounce gold bars— are actually ‘one of the worst things that you can ever own,’ critic says

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
October 4, 2023, 7:00 PM ET
Costco's gold bars are in big demand.
Costco's gold bars are in big demand. Kena Betancur/VIEWpress

Looking for something to add to your Costco cart along with the 30 rolls of toilet paper? How about a bar of gold?

Recommended Video

While not a typical outlet for the sale of precious metals, the members-only warehouse chain has seen its 1-ounce gold bars sell out faster than discounted 170-ounce jugs of laundry detergent.

In a company earnings call last week, CFO Richard Galanti said the gold bars, sold exclusively online, are “typically gone within a few hours” of appearing on Costco’s website — adding that there’s a two-bar limit per member. As of Wednesday, they remained sold out.

Unlike some other discount finds at the retail giant, gold bars come with hefty price tag. No prices were listed Wednesday because of the bars’ unavailability, but multiple media outlets reported last week that the 1-ounce gold pieces — offered in two designs — were selling for just below $2,000 each.

That’s slightly higher than the current market price of gold, which stood at about $1,835 per ounce Wednesday afternoon.

Costco did not specify how many gold bars have been sold recently, or how often it restocks them. The chain based in Issaquah, Washington, did not immediately respond to The Associated Press’ request for comment Wednesday.

Chances are, interest around Costco’s gold bars isn’t going away anytime soon. Although one or two ounces of gold won’t have a huge impact on diversifying one’s investment portfolio, experts note that there’s been increasing investor demand for precious metals in recent years, and that’s likely to continue.

Still, it’s important to pause and evaluate investment prospects. Here’s what some experts say.

What’s behind the demand for gold?

Interest in buying gold often stems from feelings of uncertainty, experts say.

Jonathan Rose, CEO of precious metal broker Genesis Gold Group, says that recent bank failures, inflation and individuals’ concerns about the U.S. dollar, for example, can cause some to start looking for alternative places to park their money.

“If someone’s going out to buy gold, that means they think that there’s some type of instability at the structural level of the market and/or the government itself,” added David Wagner III, head of markets and equities at Aptus Capital Advisors.

Is gold worth the investment?

Rose and others say gold can diversify and balance your investment portfolio, as well as mitigate potential risks down the road.

“People are looking for a safe haven … to protect their wealth. And gold kind of ticks all those boxes,” Rose said. He added that people may see value in having something tangible — and put precious metals “in a safety deposit box or into a retirement plan, even like an IRA or 401k … to safeguard what they have whilst they see what’s happening in the market.”

But not everyone agrees. Wagner says gold is “one of the worst things that you can ever own.” Among the downsides, he argues, is that gold isn’t the inflationary hedge many say it is, with inflation at times outpacing gold in recent decades, and that “there are more efficient ways to protect against the loss of capital,” such as through derivative-based investments.

The Commodity Futures Trade Commission has also warned people to be wary of investing in gold. Precious metals can be highly volatile, the commission said, and prices rise as demand goes up — meaning “when economic anxiety or instability is high, the people who typically profit from precious metals are the sellers.”

If you do choose to invest in gold, the commission and others add, it’s important to educate yourself on safe trading practices and be cautious of potential scams and counterfeits on the market.

Gold for December delivery fell $6.70 to $1,834.80 an ounce by market close Wednesday. For other precious metals, silver for December delivery fell 23 cents to $21.15 an ounce and December copper fell 3 cents to $3.59 a pound.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Tomatoes become the latest symbol of the affordability crisis as prices rose over 40% from last year
EconomyGrocery
Tomatoes become the latest symbol of the affordability crisis as prices rose over 40% from last year
By The Associated Press, Catherina Gioino and Matt SedenskyMay 29, 2026
3 hours ago
A barista wearing a green apron stands behind the bar and pours a drink into a cup
RetailStarbucks
Starbucks quietly retired its AI agent just months after deployment after it miscounted coffee shop inventories and slowed down baristas
By Sasha RogelbergMay 28, 2026
19 hours ago
lee
Commentarystock exchanges
Texas Stock Exchange CEO: exchanges can build on Exxon’s retail model to rein in proxy advisors
By James H. LeeMay 28, 2026
24 hours ago
Independent book stores are growing as people look for community in local spaces
Retailbooks
Independent book stores are growing as people look for community in local spaces
By The Associated Press and Hillel ItalieMay 28, 2026
1 day ago
Robinhood launches agentic trading, announces credit card for AI agents with 3% cash back
BankingRobinhood
Robinhood launches agentic trading, announces credit card for AI agents with 3% cash back
By Jeff John RobertsMay 27, 2026
2 days ago
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
MagazineSam's Club
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
2 days ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
8 days ago
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
2 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
2 days ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
2 days ago
Current price of oil as of May 28, 2026
Personal Finance
Current price of oil as of May 28, 2026
By Joseph HostetlerMay 28, 2026
1 day ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.