• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Finance

JPMorgan’s top strategist warns stocks have a 10%-plus drop ahead: ‘Things have to get worse before they can get better’

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
January 25, 2023, 1:21 PM ET
Traders work on the floor of the New York Stock Exchange during opening bell in New York City on January 18, 2023.
Traders work on the floor of the New York Stock Exchange during opening bell in New York City on Jan. 18, 2023.Angela Weiss/AFP via Getty Images
Add Fortune on Google for similar content.

With the Federal Reserve raising interest rates seven times last year to fight levels of inflation not seen since the 1980s, CEOs said in interviews at the time that they were preparing for a recession and the S&P 500 sank roughly 20%. But in January, despite consistent doomsday predictions from Wall Street, the blue-chip index recovered as much as 5%.  

Marko Kolanovic, chief equity strategist at JPMorgan Chase, said that he believes the market’s recent rise is due to overly optimistic investors. Positive developments, including year-over-year inflation falling from its June 9.1% high to 6.5% last month, and the Chinese economy reopening after years of strict COVID protocols, have led some analysts to argue that a new bull market has begun.

“I think it created this narrative that the worst is behind us, kind of that the recession is over, or the recession happened somehow magically last year,” Kolanovic told CNBC on Tuesday. “We don’t agree.”

Kolvanovic pointed to surveys from regional Federal Reserve banks and the Institute for Supply Management (ISM) as evidence that economic “fundamentals are deteriorating” and a “mild” recession is likely on the way. 

“And the Fed doesn’t have any intention to cut now, so I think things have to get worse before they can get better,” he added, arguing the S&P 500 will fall at least 10% before hitting its ultimate bottom for the year. 

In December, the U.S. services industry activity contracted for the first time since May of 2020 due to fading demand, the ISM reported earlier this month. And the New York Federal Reserve’s “Empire State” index, which details current business conditions in New York, recorded its fifth worst reading in history this month, as manufacturing orders sank sharply and employment growth “stalled.”

Bill Adams, chief economist at Comerica Bank, told Fortune that “many financial and economic indicators economists use to forecast business cycle turning points suggest that a recession is more likely near-term.” But Kolvanovic noted that, despite this bearish data, the stock market has been rising so far this year.

“That has to clash at some point,” he said, adding that he believes the U.S. and Europe will experience a recession this year and corporate earnings will drop.

For the S&P 500, Kolvanovic said he was pricing in a “very mild recession,” with earnings per share (EPS) falling to $205 this year. But he noted that measuring the blue-chip index’s EPS is “tricky,” because if there isn’t a recession, it could come in between $225 and $230. And if something more than a “mild recession” were to hit, EPS could drop as low as $180, matching the bearish prediction of Morgan Stanley’s CIO and chief U.S. equity strategist, Mike Wilson.

The good news for investors is, Kolanovic believes Fed officials will rescue markets at some point this year by cutting rates as inflation continues to fade.

“At some point, they’ll backstop it. So, the big question is where. Is it [the S&P at] 3,600? 3,400? 3,200? We don’t have a very strong conviction. But we do think lower is the direction,” he said, adding that “there is usually some contagion or something that happens unexpectedly.”

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Personal Liability Insurance for Homeowners: Coverage and Common Exclusions Explained
Personal FinanceInsurance
Personal Liability Insurance for Homeowners: Coverage and Common Exclusions Explained
By Joseph HostetlerJune 25, 2026
37 minutes ago
Business Owner’s Policy (BOP) Insurance: The Smart Coverage Bundle Many Small Businesses Overlook
Personal FinanceInsurance
Business Owner’s Policy (BOP) Insurance: The Smart Coverage Bundle Many Small Businesses Overlook
By Joseph HostetlerJune 25, 2026
37 minutes ago
What Is General Liability Insurance for Small Businesses?
Personal FinanceInsurance
What Is General Liability Insurance for Small Businesses?
By Joseph HostetlerJune 25, 2026
38 minutes ago
TIAA CEO Thasunda Brown Ducket
SuccessFortune 500: Titans and Disruptors of Industry
TIAA’s CEO made $26,000 in her first job but still maxed out her 401(k). She has advice for Gen Z
By Emma BurleighJune 25, 2026
1 hour ago
The Iran war is accelerating the EV transition faster than any climate policy ever did—but it’s still just not that much
EnergyElectric vehicles
The Iran war is accelerating the EV transition faster than any climate policy ever did—but it’s still just not that much
By Catherina GioinoJune 25, 2026
2 hours ago
ll
Economysummer
Deviled eggs, seltzer and a burger you can’t quit: The GLP-1 crowd is (halfway) reinventing the American BBQ
By Nick LichtenbergJune 25, 2026
2 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
9 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.