• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Lifestylerecipes

Maman’s chocolate pretzel cookie recipe is a perfect Super Bowl snack—or Valentine’s Day treat

By
Kate Krader
Kate Krader
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Kate Krader
Kate Krader
and
Bloomberg
Bloomberg
Down Arrow Button Icon
February 12, 2022, 7:00 AM ET
Add Fortune on Google for similar content.

For the first time ever, the Super Bowl and Valentine’s Day make up a double-header holiday this year. When the NFL added a game to the 2021-22 schedule, it pushed the biggest day in football back a week.

That presents an opportunity—or challenge—for everyone who anticipates that Feb. 14 will be a day of recovery after too much dip and too many nachos the night before. Consider, then, an easy-to-make recipe that is as good a Valentine’s Day treat as it is a big-game snack, and one that sends a more heartfelt message than a box of chocolate.

Here to save the day(s): A white chocolate chip pretzel cookie. It’s a specialty at Maman, the excellent French-accented, New York City-based bakery chain that specializes in charming mismatched tableware and a caution that its 15 dining rooms in New York and Canada are laptop free environments. The newest Maman will open in Jersey City, N.J., on Valentine’s Day, following pre-opening celebrations on the weekend of Feb. 5. In the lead-up to Valentine’s Day, the stores will offer treats like bouquets of cookies affixed to real flower stems.  

Maman founders Elisa Marshall and her husband Benjamin Sormonte are experts on the subject of cookies: Since they opened their first outpost in SoHo in 2014, their oversized, nutty, chocolate chip stunner has starred in many of the city’s “best of” lists and beguiled Oprah. Marshall predicts that the white chocolate cookie will be one of the bestsellers in the Valentine flower bouquet, especially in the Big Apple. “It was the second cookie we created, and an ode to New York with the pretzels,” she says.

The recipe features in the book she and Sormonte wrote with Lauren Salkeld, Maman: The Cookbook. All Day Recipes to Warm Your Heart (Clarkson Potter; $30) that came out last fall. In it are such lifestyle-evoking recipes as Champagne cake decorated with strawberries, banana lavender cornmeal waffles garnished with mascarpone, and even a towering egg sandwich with an oozing layer of  bacon bourbon jam.

None of the recipes are especially challenging, but the jumbo-sized pretzel cookies stand out for their  simplicity. Into the basic butter cookie dough goes a big handful of roughly chopped mini pretzels—the kind you stock for a Super Bowl party—and white chocolate wafers, which are worth seeking out instead of chips.

The thin chocolate melts into the cookies as they bake, giving them a gorgeous gooey-ness and creating a powerful sweet and salty contrast to the pretzels. It’s hard to think of a better dessert to complement a game day spread.

But the cookies carry over to Valentine’s Day, too, because the pretzel garnish looks just like a little heart. To make the message even stronger, garnish the cookies with red, pink, and heart-shaped sprinkles, says Marshall. She also advocates shaping crushed pretzels into an even more distinguishable heart. For some of us, the inherent heart in a mini pretzel will be enough.

The following recipe is adapted from Maman: The Cookbook. All Day Recipes to Warm Your Heart, by Elisa Marshall and Benjamin Sormonte, with Lauren Salkeld.   

Testers note from Marshall: Don’t over-mix the dough or overwork it as you shape it into balls, so they will stay meltingly tender.

White Chocolate Pretzel Cookies

Makes 16 to 20 Cookies

1 ½ sticks unsalted butter, at room temperature
1 ¼ cups sugar
½ tsp. fine sea salt
2 large eggs
½ tsp. pure vanilla extract
2 cups all purpose flour
1 cup white chocolate baking wafers, or chips (see Note)
1 cup salted mini pretzels, roughly chopped, plus whole pretzels for garnish
Valentine’s Day themed sprinkles, for garnish (optional)

Preheat the oven to 350F. Line a baking sheet with parchment. In a large bowl, beat the butter, sugar and salt until fully combined, about two minutes. Add the eggs, one at a time, mixing thoroughly between each addition. Mix in the vanilla. Add the flour in two batches and mix on low speed until no flour is visible, about one minute. Fold in the white chocolate wafers and chopped pretzels. 

Scoop half the dough into ¼ cup portions and roll into balls. Arrange on the baking sheet about 1 ½ inches apart. Top each cookie with a whole pretzel, pressing down firmly to flatten the cookie.

Bake in the center of the oven until the bottoms are just browned but the center is still a little gooey, 18-20 minutes. Sprinkle with the sprinkles, if using, pressing them lightly into the hot cookies and let cool on the baking sheet for 10 minutes. Transfer to a plate. Bake the remaining cookies. Eat warm or at room temperature. The cookies can be kept at room temperature for two days.

Note: Use chips if you must, but the texture will be different because the chips will hold their shape and won’t melt into the dough.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Authors
By Kate Krader
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
SuccessBillionaires
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
2 hours ago
How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
HealthGen X
How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
By Mia OsmonbekovJune 24, 2026
12 hours ago
The 4 Best Zinc Supplements of 2026: Expert Tested
HealthDietary Supplements
The 4 Best Zinc Supplements of 2026: Expert Tested
By Emily PharesJune 24, 2026
12 hours ago
Helix Plus Lead
Healthmattresses
The Best Early 4th of July Mattress Sales of 2026: Saatva, Helix, and More
By Christina SnyderJune 24, 2026
14 hours ago
mg
CommentaryHealth
The ‘tech neck’ time bomb: why 43 million young Americans could cripple U.S. health care within a generation
By Michael GerlingJune 24, 2026
21 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
SuccessCareer Advice
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
18 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
19 hours ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.