• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
Finance

How the ‘fear center’ in your brain is driving panic selling and buying in the stock market

By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
March 7, 2020, 7:00 AM ET
Add Fortune on Google for similar content.

In 2019, there wasn’t a single daily loss for the S&P 500 in excess of 3%. Over the past nine trading sessions, there have been losses of -3.4%, -3.0%, -4.6% and -3.4%. And Tuesday saw stocks fall nearly 3%, down 2.8% on the day.

Volatility is back in a big way but it doesn’t always work in the same direction. Monday saw the S&P 500 rise close to 5% in a single day. Wednesday the S&P was up more than 4%. This means 6 out of the past 9 trading sessions saw losses or gains in excess of 3%.

The current bout of volatility is likely some combination of the potential pandemic from the coronavirus and the shake-up in the Democratic primary. But there are other factors at play when stocks begin seeing such big moves with almost no memory from day-to-day.

Research shows that investors hold onto losing stocks too long in hopes they’ll come back to their original price while selling their winners too early. Recency bias and anchoring to recent results create a situation in which markets often underreact to initial news reports, events or data releases.

On the flip side, once things become apparent, investors enter a herd mentality and overreact, causing an overshoot to either the upside or downside. Fear, greed, overconfidence and the confirmation bias can lead investors to pile into winning areas of the market after they’ve risen or pile out after they’ve fallen, exacerbating moves in both directions.

These behavioral biases are all elements of human nature that exist in some form within all of us but they become amplified during a market rout.

The amygdala is the reflexive part of your brain that responds to danger and potential risks. It plays a role in shaping fear and anger. At times, this fear center in your brain acts as your own internal Spidey sense to keep you out of harm’s way. But the amygdala also becomes more active when we are losing money, switching on our fear center at a time when emotions are already on high alert.

In his book Your Money and Your Brain, Jason Zweig discusses how the fight or flight instinct is often triggered when people lose money:

“A surge of signals from the amygdala can also trigger the release of adrenaline and other stress hormones, which have been found to “fuse” memories, making them more indelible. And an upsetting event can shock neurons in the amygdala into firing in synch for hours—even during sleep.”

Zweig says, “It is literally true that we can relive our financial losses in our nightmares.” And because this fear center kicks in when there are big, quick changes, sudden market downturns can make a huge impact on how investors react to these things.

This fear can manifest itself in both panic selling and panic buying when volatility flares up in the markets. For instance, over a six-day period during the 2011 European debt crisis, the S&P 500 saw the following trading pattern:

There was no rational reason for stocks to rise and fall by more than 4% in 5 out of 6 trading days but stocks were in the midst of a double-digit correction and the Great Financial Crisis was still fresh in people’s minds.

So the types of market moves we’ve seen in recent weeks are nothing new. The question is: How do you prepare yourself as an investor to avoid financial nightmares from causing even greater pain in your portfolio?

Automate good decisions in advance. Automation can help people save more but it can also lead to better-informed investment decisions. Creating if/then investing parameters, rebalancing bands, asset allocation targets, and rules-based buy and sell decisions can help avoid making decisions under duress when your brain is not functioning at full speed. The fear response can be dampened if you make your investment decisions ahead of time.

Build losses into your investment plan. The stock market is up roughly 3 out of every 4 years but even when stocks go up in a given year, they always incur setbacks. To avoid overreacting you have to assume stocks can and will go down at some point, even if you don’t know the reason in advance or the magnitude of the losses.

Find an outlet. When volatility picks up it becomes tempting to overcompensate by paying more attention to the markets than usual or making more changes to your portfolio than you normally would. One way to avoid reacting to your fear center is by giving your brain a rest.

Go for a jog, hit the gym or take a walk. The amygdala also produces adrenaline so finding a way to channel that boost in energy can help make more level-headed decisions and avoid the stress that comes from losing money.

Ben Carlson, CFA is the Director of Institutional Asset Management at Ritholtz Wealth Management. He may own securities or assets discussed in this piece.

About the Author
By Ben Carlson
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

MSCI delays Indonesia’s market status review until November
AsiaIndonesia
MSCI delays Indonesia’s market status review until November
By Prima Wirayani, Bernadette Toh and BloombergJune 23, 2026
4 hours ago
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026
RetailAmazon
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026
By Vidhi Choudhary and Retail BrewJune 23, 2026
10 hours ago
Tom and Diane Peterman pose outside their home at Black Lake on Wednesday, April 29, 2026, in Grant Township, Mich.
EnvironmentNatural disasters
FEMA told these families they weren’t in a flood zone. Then ice came through the windows
By Tammy Webber, M.K. Wildeman and The Associated PressJune 23, 2026
10 hours ago
Quantum computing stocks surge after Trump signed executive orders backing the sector
Investingquantum computing
Quantum computing stocks surge after Trump signed executive orders backing the sector
By Marco Quiroz-GutierrezJune 23, 2026
11 hours ago
Alan Greenspan testifying before the Senate Banking Committee.
BankingFederal Reserve
The man who invented the Fed’s magic trick just died. His successor is about to try it again
By Eva RoytburgJune 23, 2026
12 hours ago
data
EnergyData centers
AI’s power hunger is turning electric utilities into Wall Street growth stocks — and customers may pay the price
By Conor Harrison and The ConversationJune 23, 2026
13 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
19 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
21 hours ago
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
Investing
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
By Nick LichtenbergJune 22, 2026
2 days ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
18 hours ago
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
3 days ago
Current price of oil as of June 22, 2026
Personal Finance
Current price of oil as of June 22, 2026
By Joseph HostetlerJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.