The Future 50

Photograph by Alison Christiana


Zillow Group


If you’re looking for a new home in the U.S., chances are you’re using Zillow. The online real estate group—which includes brands like HotPads and Street­Easy—accounts for nearly two-thirds of the total online real estate category, and the term “Zillow” is now searched more frequently than “real estate” in the U.S. The Seattle company has been on a buying spree of its own, with the $3.5 billion ­purchase of rival Trulia in 2014, the headliner among 13 acquisitions in six years. To keep its edge, Zillow wants to sharpen its ­marquee Zestimate algorithm, which tracks home values. The company recently offered a $1 million Zillow Prize to data scientists for the best tweak.

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Overall Score





Internet Services and Retailing


Spencer M. Rascoff



HQ Location

Seattle, Wash.

Revenues ($M) (Past 12 Months)


Profits ($M) (Past 12 Months)


Market Value as of Oct. 9, 2017 ($M)


Revenue and net income for 12 months ended June 30, 2017. Source: S&P Global.

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