Since its launch in 2003 as an online repository of stock photos, Shutterstock has evolved into a digital library of around 150 million images and 8 million videos. But the bigger picture for the New York City company is how to excel in a marketplace that’s becoming increasingly crowded with low-cost options. Last year, Shutterstock entered into an exclusive distribution agreement with the Associated Press and acquired 700,000 images from the Art Archive and Kobal Collection, bolstering the quality of its images. The company also rolled out reverse image-search capabilities, where users can upload photos and find ones similar in look or feel.
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