Salesforce cofounder and CEO Marc Benioff draws inspiration for his company’s constant innovation from everywhere, even the residual energy from the dormant volcano underneath his vacation home on the Big Island of Hawaii. Indeed, innovation permeates the everyday routine at Salesforce. (For more on the company’s culture of innovation, read “Benioff in Bloom”.) The tone is set by Benioff himself, who at Salesforce has pioneered a new business model (subscription software), a new technology model (storing a customer’s applications online), and a new philanthropic model (which dictates giving away product, equity, and the time of its employees).
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