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The Future 50

Courtesy of Intuit

44

Intuit

INTU

Few companies have reinvented themselves as successfully, or as often. Intuit, the maker of tax and small-­business software, has adapted and improved its product line to transition from the DOS epoch of the 1980s, through the Windows decades, and again for today’s open-platform mobile era. Its secret, revealed by Fortune in the 2017 Future 50 issue, is a “change before it’s needed” culture of continuous innovation. A pending turnover of the CEO role, from 11-year veteran Brad Smith to Sasan Goodarzi, hasn’t fazed investors: Intuit shares are up 28% for the year.

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Overall Score

2.5

Sector

Technology

Industry

Software

CEO

Brad D. Smith

Employees

8,200

HQ Location

Mountain View, Calif.

Revenues ($M) (Past 12 Months)

$5,964

Profits ($M) (Past 12 Months)

$1,211

Market Value as of Oct. 10, 2018 ($M)

$52,883

Revenue and net income for 12 months ended July 31, 2018. Sources: Bloomberg; S&P Global.

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