What started as a simple way to order food from Chicago restaurants has grown into an online food-delivery empire worth over $4 billion. Since its merger with Seamless in 2013, Grubhub—which also owns brands like AllMenus and MenuPages—has enjoyed 53% year-over-year growth in revenue and made takeout as simple as a tap on an app. With 75,000 restaurants in over 1,200 U.S. cities and London, the next challenge is to hold off megacompetitors like Amazon and Uber in the food-delivery turf wars. To do so, Grubhub is betting on innovations like Grubhub for Restaurants, its next-gen, in-restaurant platform to help eateries update menus in real time and track driver locations.
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