The Future 50

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All hail the company that took a paperbound campus staple (the student “face book”) and turned it into a colossus of the social networking, oversharing, fact-challenged media and advertising landscape of today. Founder Mark Zuckerberg’s company has innovated repeatedly by enabling new ways to share first news about oneself, then photos and video, then content of common interest. It successfully transitioned from desktop to mobile and snatched up fast-growing Instagram at a bargain price. Now Facebook, with Oculus Rift, is focused on virtual reality—game-changing innovation in the making.

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Overall Score





Internet Services and Retailing


Mark Zuckerberg



HQ Location

Menlo Park, Calif.

Revenues ($M) (Past 12 Months)


Profits ($M) (Past 12 Months)


Market Value as of Oct. 9, 2017 ($M)


Revenue and net income for 12 months ended June 30, 2017. Source: S&P Global.

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