Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Time Warner, the media titan that owns everything from HBO to Warner Bros., spent much of last year in limbo as its proposed $85 billion megamerger with AT&T ran into a Justice Department-sized roadblock. The courtroom battle over whether the deal constitutes an antitrust violation rages on. In the meantime, the company continues to see double-digit-percentage growth in its HBO and Turner divisions, offset by declines in its Warner Bros. unit.
CEO
John Stankey
CEO Title
Chairman & Chief Executive Officer
Sector
Media
Industry
Entertainment
HQ Location
New York City
Website
Years on Fortune 500 List
19
Employees
26,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $31,271 | 6.7% |
| Profits ($M) | $5,247.0 | 33.6% |
| Assets ($M) | $69,209 | |
| Total Stockholder Equity ($M) | $28,375 | |
| Market Value — as of March 29, 2018 ($M) | $73,758 |
| Profit as % of Revenues | 16.8% | |
| Profits as % of Assets | 7.6% | |
| Profits as % of Stockholder Equity | 18.5% |
| Earnings Per Share ($) | 6.64 | |
| EPS % Change (from 2016) | 33.9% | |
| EPS % Change (5 year annual rate) | 16.5% | |
| EPS % Change (10 year annual rate) | 6.6% |
| Total Return to Investors (2017) | -3.7% | |
| Total Return to Investors (5 year, annualized) | 15.9% | |
| Total Return to Investors (10 year, annualized) | 12.0% |
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